Using Adwords should be a pretty significant part of your current marketing mix to drive qualified traffic and awareness about your product. If it isn?t (and you?re an established company with some cash in the bank), it?s time to get on it. **NOTE: this article doesn?t apply to the startups out there bootstrapping their way…
Read More1. Increase Google Ads spend for desktop searches Yes, you read that correctly. No, I’m not foolish enough to think that mobile traffic isn’t valuable. However, when it comes to B2B SaaS marketing there is still a great case to make for putting a lot of stock in desktop traffic. According to a 2017 survey…
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