There’s free traffic out there…
I’m well aware that first line sounds like complete BS, but I’m here to tell you it’s TRUE! The best part is that it only requires about 5 minutes of your time and just a bit of thought…but not too much.
It’s never been easier to drop thousands of dollars on marketing campaigns of all sorts, so generating free and targeted (I’ll explain how to target the traffic in this post as well) traffic is rather refreshing, if I don’t mind saying so.
How’s it done?
This traffic hack is brought to you by a product called Snip.ly. The core of Sniply’s platform actually isn’t anything new – their tech relies on simply overlaying a message via a frame that sits on top of another screen. Marketing agencies have been doing this for over a decade, for example, to show tracking phone numbers that are only displayed when a user clicks on an ad (e.g. Adwords traffic).
The difference here is that Sniply actually allows its’ users to create custom calls to action in order to entice the people reading a particular piece of content to click and thus, drive them to a domain of their choosing, like a dedicated landing page or a piece of their own content. Sniply’s interface is super user friendly and literally takes only 3-5 minutes max to set up a new snip.
So, what does that mean for you? It means that you can basically advertise your message on high authority websites like TechCrunch, ESPN, CNN, etc. for literally ZERO DOLLARS. Pretty powerful stuff if used properly.
I went ahead recorded a short video of the process which you can check out below to see exactly how it works at the end of this post.
“Ok, so I can put a marketing message on someone else’s website. Now what?”
Glad “you” asked . There are 2 key elements that you need to follow in order to get the most value out of your shared “snips”. Let’s break them down one by one.
Keep your message consistent with the context of the article you’re snipping
Like with basically all online marketing campaigns, having consistency between your messages is crucial. For example, you wouldn’t run an ad about a cybersecurity product and then land visitors on a page that talks about accounting software. The same principle applies here.
You should be selective about the articles you choose to snip. Take the time to find content that has a correlation to your product or service. Whether it be direct or indirect, it has to be consistent otherwise you won’t generate much traffic. And if you do end up getting clicks, they most likely will be of pretty low quality.
A great opportunity to use Snip.ly is when you’ve gotten press about your business. Logically, anyone reading the article will have some level of interest in your business and therefore should be considered a decent prospect.
Track your progress with a unique offer
Using a tracking link should be a given, so we won’t spend any time on the importance of that. However, coming up with a special offer, promo code, etc. and using that as the basis for your CTA is a different story.
If you start seeing sales that are directly tied to that particular offer, you might be on to something. Advertising a Snip.ly link through a Facebook ad could be an effective way to scale up the efforts of a promotion that is working. Food for thought.
Combine the 2 elements to be successful
Having consistency between your audience, article and product and a solid, engaging offer is going to dramatically increase your chances of having a successful Snip.ly campaign.
There aren’t many easy ways to generate free traffic. This just may happen to be one of them.
**UPDATE: Since I originally wrote this post, I had time to think about whether or not using a tool like Snip.ly is ethical or not. In my opinion, the answer is…maybe. Something that I point out in the screencast shared at the end of this article is that the “snipped” version of the example I used had about 70% fewer ads on the page. Obviously, most prominent online media outlets depend heavily on ad revenue in order to keep delivering the high-quality content we readers have come to expect. Tools like Sniply give readers the content while the content creators possibly lose out on potential ad revenue. However, brand equity is definitely still there and readers do know who published the content they’re reading. I stepped back and thought about how I would feel if an article I worked hard to produce was shared with someone else’s ad on it (that wasn’t paying for it to be there). Needless to say, it didn’t feel good. With all that being said, it’s ultimately your choice on whether you’d like to take advantage of a tool like Snip.ly to drive traffic to your website. No judgment from me either way, just giving my 2 cents.