Marketing and graphic design are two peas in a pod. Even the best marketing campaigns can come to a screeching halt if there isn’t carefully, professionally and well thought out creative to support them. Unfortunately, early stage SaaS founders with no design chops are usually forced to take one of the following routes in…
Using Adwords should be a pretty significant part of your current marketing mix to drive qualified traffic and awareness about your product. If it isn’t (and you’re an established company with some cash in the bank), it’s time to get on it. **NOTE: this article doesn’t apply to the startups out there bootstrapping their…
It’s the beginning of the new year and that means it’s the perfect time to start reevaluating your marketing and lead generation efforts. If you had a tough time scaling up your lead gen campaigns last year, forget about it! Last year is last year. Put it in your rearview and get ready to sink…
We already know that acquiring customers can be a tricky process with a steep learning curve. LOTS of testing involved. Multiple channels to try. Content to create. Automation to put in place. The thought of building and scaling a sound customer acquisition strategy can be exhausting. So, when you do get a paying…
There’s free traffic out there… I’m well aware that first line sounds like complete BS, but I’m here to tell you it’s TRUE! The best part is that it only requires about 5 minutes of your time and just a bit of thought…but not too much. It’s never been easier to drop thousands of…
Product Demo’s Are Crucial to Success Think about how you sell your product? Not on a 5 or 10 (or even 20) minute long phone call, not over a cup of coffee, but through a thorough and interactive product demo. It could be live or automated, but the reality is that it’s way more difficult to sell your service…