Written by: Aaron Rovner, Founder, Saas Hero | Last updated: August 31, 2026
Key Takeaways
- Martal Group is an outbound-focused agency offering cold email, LinkedIn, and calling services. Buyers often explore alternatives because of opaque pricing and inconsistent lead quality.
- Top alternatives include Belkins for appointment setting, CIENCE for enterprise outbound, SalesRoads for phone-first campaigns, and Cleverly for LinkedIn-only testing.
- Key evaluation criteria include pricing transparency, contract flexibility, channel specialization, CRM integration, and reporting tied to pipeline outcomes instead of activity metrics.
- SaaSHero stands out as the only inbound-focused alternative, managing paid media, creative, landing pages, and CRM-connected reporting under a single retainer indexed to ad spend.
Explore inbound growth options with SaaSHero.
Quick Comparison: Martal Group Alternatives at a Glance
Use this table to quickly compare pricing ranges and channel focus before you dig into the detailed reviews for each provider.
| Provider | Best For | Pricing Range | Channel Focus |
|---|---|---|---|
| Belkins | Appointment setting | $5K–$14.8K/month | Email, LinkedIn, cold calling |
| CIENCE | Enterprise outbound | $7.5K setup + $2.5K/month | Multi-channel |
| SalesRoads | Phone-first SDR | $9,950/4-week cycle | Cold calling, email |
| Callbox | Multi-region campaigns | $3K–$30K/month | Multi-channel |
| Cleverly | LinkedIn-only testing | $397+/month | |
| Leadium | Startups, month-to-month | $3.5K–$5K/month | Multi-channel |
| Operatix | Enterprise SaaS | Custom | Multi-channel |
| SaaSHero | Inbound paid media | $4K+/month | Paid media, creative, CRO |
Pricing ranges compiled from third-party research and vendor-published data. Confirm current terms directly with each provider.
Why B2B Teams Look for Martal Group Alternatives
Martal Group, founded in 2009, offers outsourced SDR support with a focus on cold email, LinkedIn outreach, and cold calling for B2B technology companies. The agency fills a clear need for outbound appointment setting, yet several recurring pain points push buyers to explore other options.
Pricing transparency. Martal Group does not publish fixed pricing on its website. Third-party estimates range from $4,100 to $12,000+ per month, with pilot commitments of three to four months depending on tier. Buyers who need to compare ranges before a sales call often experience friction.
Lead quality consistency. Reviews note variation in lead quality, with some leads not meeting a “held meeting” standard, and lead quality can take 30 to 60 days to stabilize, which is a long window for teams with quarterly pipeline targets.
Channel specialization. Martal Group focuses on outbound. B2B SaaS companies that already see results from paid media and want a partner to own inbound acquisition often find a gap in Martal’s offering.
Contract and data ownership. Some reviews note that sequences and prospect lists remain inside vendor tools, limiting client ownership of underlying data and messaging. This structure can create switching costs and reduce transparency.
Watch for these red flags when you evaluate any lead generation agency:
- No published pricing or a requirement to book a sales call before seeing ranges
- Long-term contracts with no performance clause or clear exit option
- Reporting focused on activity metrics instead of pipeline and revenue
- Generic messaging that could apply to any competitor
- Reluctance to define a qualified lead in writing
See how SaaSHero’s inbound approach compares for your B2B SaaS company.
Top 8 Martal Group Alternatives
1. Belkins — Best for Outcome-Focused Appointment Setting
Belkins is a well-established appointment-setting agency with a heritage in cold email outreach, supported by LinkedIn and cold calling, serving SaaS, technology, and professional services companies. The company employs 201–500 people across four continents.
Strengths: Belkins offers research-intensive targeting, white-glove service, and detailed reporting with 24/7 dashboard access. The agency also has a strong track record in North American and Western European markets.
Drawbacks: Pricing runs 2–3x higher than mid-tier alternatives, and implementation takes 4–6 weeks before campaigns go live. One Gartner reviewer noted: “The cost is a lot higher than its competitors.” Reporting centers on booked appointments instead of held meeting rates or pipeline value, which can hide true lead quality.
Ideal client: Established B2B companies with $10k+ monthly budgets that want white-glove appointment setting across email, LinkedIn, and phone.
While Belkins focuses on premium appointment setting, CIENCE suits teams that want a more data-heavy, enterprise-grade outbound engine.
2. CIENCE — Best for Enterprise-Grade Outbound Campaigns
CIENCE combines data, prospect research, and outbound execution with a large team of outsourced SDRs, and fits companies targeting specific industries or segments where data quality matters. The company publishes tiered pricing openly, which stands out in a category where many competitors hide numbers.
Pricing: The first-month bundle costs $7,499, which includes a one-time $5,000 GTM setup, a $2,000/month strategic team, and a $499/month platform. After the first month, the recurring cost is $2,499. SDR capacity is priced separately by level and geography, ranging from $1,500 to $6,500/month per SDR, so total monthly cost can vary significantly.
Strengths: Data-first approach, multi-channel outreach, transparent pricing, and a large team that supports scale.
Drawbacks: Setup costs are significant. Platform and SDR costs appear as separate line items, which makes total cost harder to estimate upfront.
Ideal client: Companies targeting specific industries or segments where data quality and research depth matter and that have budget for enterprise-grade outbound.
CIENCE fits complex, data-driven outbound programs. SalesRoads fits teams that want experienced callers driving phone-led conversations.
3. SalesRoads — Best for Phone-First Sales Development
Contract terms: No long-term commitments, with cancel-anytime flexibility.
Drawbacks: No LinkedIn outreach channel in any published program and no lead-volume guarantee. Reviewers on Clutch highlight reporting as an area for improvement.
Ideal client: US companies that value conversation-led prospecting and want phone-first appointment setting without long-term lock-in.
SalesRoads focuses on depth in phone outreach. Callbox fits teams that need broader multi-region and multi-channel coverage.
4. Callbox — Best for Multi-Region Campaign Support
Callbox offers multi-channel outbound campaigns across email, phone, social, chat, and account-based marketing, with international market coverage that suits businesses targeting multiple regions.
Strengths: Multi-region coverage, multi-channel execution, ABM capability, and international market expertise.
Drawbacks: The wide pricing range makes budgeting difficult without a consultation. Contract terms include binding arbitration and liability caps.
Ideal client: Technology companies targeting multiple geographic regions with multi-channel outbound campaigns.
Callbox supports complex global programs. Cleverly serves teams that want a lighter, LinkedIn-only entry point.
5. Cleverly — Best for LinkedIn-First Lead Generation
Cleverly focuses exclusively on LinkedIn lead generation, offering connection messaging, profile optimization, and campaign management as an accessible entry point for smaller B2B teams testing LinkedIn.
Pricing: Plans start at $397 per month, which makes Cleverly the most affordable option in this comparison.
Contract terms: Contracts are flexible, with month-to-month options available for cold email campaigns. LinkedIn lead generation plans require a 3-month minimum commitment.
Strengths: Low entry price, fast setup, LinkedIn specialization, and accessibility for smaller teams.
Drawbacks: The LinkedIn-only focus limits channel coverage. The lower price point may align with less strategic depth, so Cleverly works best for testing LinkedIn rather than full-funnel acquisition.
Ideal client: Smaller B2B teams or companies testing LinkedIn as a lead generation channel before committing to broader multi-channel programs.
Cleverly keeps scope narrow and affordable. Leadium fits startups that want multichannel outbound with transparent, flexible terms.
6. Leadium — Best for Startups and Month-to-Month Flexibility
Pricing: Programs start at $3,500/month for cold-call-only campaigns and $4,000–$5,000/month for multichannel programs across phone, email, and LinkedIn. Terms are month-to-month with no long-term lock-in.
Contract terms: Month-to-month agreements with a 7–10 day launch window.
Strengths: Transparent pricing, no long-term contracts, US-based reps, a boutique model, and fast onboarding.
Drawbacks: The smaller team can limit scale for enterprise needs. The boutique model also means capacity constraints.
Ideal client: Startups and mid-market companies that want transparent pricing, flexible terms, and US-based SDRs without long-term commitment.
Leadium serves agile startups well. Operatix fits larger enterprise SaaS firms with complex sales cycles.
7. Operatix — Best for Enterprise SaaS Sales Development
Operatix specialises in sales development for B2B technology companies, supporting longer sales cycles, technical buyers, and multi-stakeholder buying processes in sectors like SaaS and cybersecurity.
Pricing: Custom pricing with no published rates.
Contract terms: Engagements typically require 6-month minimum commitments.
Strengths: Deep expertise in complex B2B technology sales, an enterprise SaaS focus, and support for technical buyers and longer sales cycles.
Drawbacks: Custom pricing requires consultation, and longer minimum commitments reduce flexibility. The model fits less well for companies outside enterprise technology.
Ideal client: Enterprise SaaS and cybersecurity companies with complex sales cycles and technical buyers.
All of these agencies focus on outbound. SaaSHero offers a different path for teams that want to grow through inbound paid media.
8. SaaSHero — Best for Inbound Paid Media
SaaSHero operates as an inbound growth team that owns paid acquisition across channels, creative, landing pages, and CRM-connected reporting. This structure suits B2B SaaS companies that already invest in paid media and want a partner to manage the entire funnel.
How to Evaluate Martal Group Alternatives: 5 Key Criteria
Use these five criteria to compare providers and build a shortlist that fits your needs.
- Pricing transparency and contract flexibility. Check whether you can see pricing before a sales call and whether contract terms are month-to-month, quarterly, or annual. Review exit clauses carefully. Transparent pricing signals confidence in delivery.
- Channel specialization. Confirm whether the agency specializes in outbound channels such as email, cold calling, and LinkedIn or in inbound channels such as paid media, SEO, and content. Align their channel mix with how your buyers research and purchase.
- Industry and company size fit. Look for documented results in your vertical. Confirm that the team understands your sales motion, deal size, and buying committee structure.
- Reporting and attribution capabilities. Prioritize agencies that report on pipeline and revenue outcomes instead of only activity metrics like emails sent and meetings booked. Ask whether they can connect ad spend to CRM data.
- Integration with your CRM and marketing stack. Confirm whether the agency works inside your existing tools such as Salesforce, HubSpot, or Marketo. Ask whether they manage the post-click experience or stop at the ad platform.
Decision Framework: How to Choose the Right Alternative
Apply this step-by-step framework to narrow your list to two or three strong options.
- Define your goals. Decide whether you prioritize pipeline volume, revenue growth, or lead quality. Write down your primary KPI before you evaluate any agency.
- Assess your channel needs. Decide whether you need outbound appointment setting from providers like Belkins, CIENCE, or SalesRoads, or inbound paid media management from a partner like SaaSHero. If you already spend $15k+ monthly on paid ads, an inbound-focused partner may fit better.
- Set a budget range. Use the pricing data above to define your monthly budget. Agencies below $2,500/month often run shared operators or template-based campaigns.
- Evaluate contract flexibility. Decide whether you need month-to-month terms from providers like Leadium or Cleverly or feel comfortable with 3–6 month commitments for deeper programs. Look for performance clauses and clear exit options.
- Check industry experience and case studies. Ask for named clients in your vertical and request references you can call. Look for case studies with measurable outcomes instead of only activity metrics.
- Ask for a pilot or audit. Favor agencies that offer a paid pilot or complimentary audit before a long-term commitment. Use this period to evaluate their thinking and communication, not just their pitch.
For B2B SaaS companies with an existing paid media budget of $15k+ monthly, SaaSHero offers an inbound-focused alternative that owns the entire funnel across paid media, creative, landing pages, and CRM-connected reporting, with optimization tied to revenue.
Why SaaSHero Is the Recommended Alternative
SaaSHero approaches growth differently from outbound appointment-setting agencies. It operates as an outsourced inbound growth team that owns the entire paid acquisition engine.
Key differentiators:
- Owns the entire inbound funnel. SaaSHero manages paid media across Google, LinkedIn, Meta, and other channels, plus creative production, landing page design and CRO, and CRM-connected reporting, all under one retainer.
- Optimizes against CRM revenue data. SaaSHero separates primary from secondary conversions and pushes lifecycle stage events back into ad platforms, so bidding algorithms learn from qualified opportunities instead of raw form submissions.
- Flat retainer based on ad spend. The fee is indexed to total monthly ad spend, so adding or removing channels does not change what you pay. This structure removes the incentive conflict that appears with per-channel pricing.
- In-house team with no outsourcing. All designers, copywriters, and campaign managers are full-time employees, and the work stays in-house.
- Proven results. SaaSHero has managed $60M+ in ad spend for 100+ B2B companies, is a Google Premier Partner (top 3% of agencies), and has been a G2 High Performer for over two years.
B2B SaaS companies that already see traction from paid media and want a partner to own strategy, execution, and optimization across the entire inbound acquisition engine often choose SaaSHero over outbound-focused Martal Group alternatives.
Learn how SaaSHero manages your paid acquisition from click to CRM.
Frequently Asked Questions
What is the typical pricing for Martal Group alternatives?
Pricing varies widely by provider and scope. Budget options like Cleverly start at $397/month for LinkedIn-only campaigns. Mid-market options like Leadium run $3,500–$5,000/month for multichannel outbound on month-to-month terms. Enterprise options like CIENCE and Operatix can exceed $10,000/month with setup fees. SaaSHero’s inbound growth team starts at $4,000/month, indexed to total ad spend under management. Most credible US-based outbound SDR programs fall in the $4,000–$9,000/month range for managed multichannel execution.
Are there low-cost alternatives to Martal Group?
Cleverly offers LinkedIn-only campaigns starting at $397/month. Leadium provides multichannel outbound at $4,000–$5,000/month with month-to-month terms and no long-term lock-in. Agencies below $2,500/month often run shared operators or template-based campaigns, which typically sacrifice strategic depth and lead quality. The lowest sticker price rarely delivers the strongest pipeline outcomes.
What channels do Martal Group alternatives specialize in?
Most alternatives specialize in outbound channels. Belkins is email-first with LinkedIn and cold calling as supporting channels. SalesRoads is phone-first with no published LinkedIn program. Cleverly is LinkedIn-only. CIENCE and Callbox offer multi-channel outbound across email, phone, social, and chat. Operatix focuses on multi-channel outbound for enterprise SaaS and technology buyers. SaaSHero is the only alternative in this comparison that specializes in inbound paid media across Google Ads, LinkedIn Ads, Meta, and other paid channels, with creative production, landing page design and testing, and CRM-connected reporting included under one retainer.
How do I evaluate lead quality from an agency?
Ask the agency to define a qualified lead in writing before you sign. Request their MQL-to-SQL conversion rate and sales acceptance rate. Look for reporting that connects activity to pipeline and revenue outcomes instead of only lead volume. A credible agency will share funnel metrics like contact rate, pitch rate, and close rate, not just emails sent or meetings booked. For inbound programs, ask whether the agency optimizes campaigns against CRM data or raw form submissions, since this choice determines whether the ad platform learns to find buyers or form-fillers.
What contract terms should I look for?
Month-to-month terms offer maximum flexibility and appear with providers like Leadium and Cleverly. Three-to-six-month terms are standard for programs that require ramp time, including Belkins and SalesRoads. Avoid 12-month lock-ins with auto-renewal unless you see clear performance breakpoints and exit clauses. Always confirm who owns campaign assets, data, and ad accounts after the engagement ends, because some agencies retain account history or prospect lists inside their own tools, which creates switching costs and limits visibility into past performance.
How does SaaSHero compare to Martal Group?
Martal Group focuses on outbound appointment setting through cold email, LinkedIn outreach, and cold calling, with pricing and pilot commitments as discussed earlier. SaaSHero focuses on inbound paid media and owns the entire acquisition engine, including paid media strategy and management, creative production, landing page design and CRO, and CRM-connected reporting. SaaSHero optimizes against revenue data, not raw form submissions. Its flat retainer is indexed to ad spend, so the channel mix can shift without a contract amendment. SaaSHero fits B2B SaaS companies that have already validated paid media and want a partner to own strategy and execution end to end.
Conclusion: Match the Alternative to Your Channel Strategy
The right Martal Group alternative depends on your budget, channel mix, and industry. Companies that need outbound appointment setting may gravitate toward Belkins, CIENCE, or SalesRoads. Teams that want LinkedIn-only testing can start with Cleverly. Startups that prioritize month-to-month flexibility often choose Leadium for its transparent pricing and fast onboarding.
Top alternatives recap:
- Belkins — Best for outcome-focused appointment setting
- CIENCE — Best for enterprise-grade outbound campaigns
- SalesRoads — Best for phone-first sales development
- Callbox — Best for multi-region campaign support
- Cleverly — Best for LinkedIn-first lead generation
- Leadium — Best for startups and month-to-month flexibility
- Operatix — Best for enterprise SaaS sales development
B2B SaaS companies that want a partner to own the entire inbound acquisition engine across paid media, creative, landing pages, and CRM-connected reporting often select SaaSHero. As mentioned earlier, SaaSHero’s track record includes $60M+ in managed ad spend and Google Premier Partner status, which supports its role as a strong inbound growth partner.