How to Hire a Marketing Agency for SaaS

How to Hire a Marketing Agency for SaaS As more and more SaaS products are introduced to the market, it’s only natural that the number of marketing agencies working exclusively with SaaS products continues to rise; and that’s exactly what’s happening.    However, not every B2B SaaS marketing agency is created equal. Due to an…

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12 Things We Learned Managing $10M in Ad Spend for B2B SaaS Companies in 2022

In 2022, we managed over $10 million in ad spend for our B2B SaaS (software as a service) clients across the Google (search, display, video), Microsoft (Bing), LinkedIn, and Facebook ad networks.    Our client list at SaaS Hero spans across automotive, payments, healthcare, HR, real estate, veterinary and a dozen other verticals, so we’ve…

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How To Find & Close Your Best Prospects Using Session Recording

If you’re in B2B selling a high-ticket product or service, it’s extremely important to have as much data on your best prospects as possible. This is especially true if you (or your company) is investing heavily in generating leads from paid advertising. I’m not just talking about collecting lengthy contact forms or enriching customer data…

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