B2B SaaS Lead Generation Tips, Tactics & Strategies to Super Power Your Business

  • All
  • Content
  • Conversion Rate Optimization
  • Customer Retention
  • Design
  • Google PPC
  • LinkedIn Lead Magnet Master Class
  • Strategy

LinkedIn Lead Magnet Master Class. Lesson 1: Topic Creation

There is one critically important and fundamental question every person who is considering promoting a lead magnet on LinkedIn must ask themselves before getting started…   What does your audience care about?   Generating content around a relevant and captivating topic will be the key to keeping the top of the funnel filled with qualified…

LinkedIn Lead Magnet Master Class. Lesson 2: Copywriting

Great lead magnets always achieve 3 main objectives.   Objective 1: Provide real, actionable value your prospects can apply in their businesses immediately after reading    Even if the people reading your content don’t buy from you right away, they should feel like the transaction they did make (contact info in exchange for content) was well…

LinkedIn Lead Magnet Master Class. Lesson 3: The Perfect Title

Often times, coming up with the perfect title for your lead magnet can be somewhat agonizing; and for good reason.   The title of your lead magnet is a huge part of the reason why your ideal audience will be interested in reading it.    The click is half the battle.   Your prospects are…

LinkedIn Lead Magnet Master Class. Lesson 4: Creative Assets

The essential creative assets every lead magnet needs are:   The lead magnet itself The ads you use to promote the lead magnet on LinkedIn The landing page you use to drive downloads   Let’s first review what is needed to design your lead magnet.   Lead Magnet Design Elements   There are two very…

LinkedIn Lead Magnet Master Class. Lesson 5: Building LinkedIn Campaigns

A huge part of the reason why any paid campaign is successful lies in the set up.   Optimizing performance over time is a given, but setting the campaign up for success from the get-go will reduce many of the headaches some campaign managers experience.   In this lesson, we’ll go step-by-step through every single…

LinkedIn Lead Magnet Master Class. Lesson 6: Automation

Converting a cold prospect to a warm lead by way of downloading a lead magnet is the first step in the process to successful customer acquisition.   The second step is converting warm leads to paying customers.   This is done with the help of 2 core, post-download activities; a simple workflow automation and email…

How To Land Your Ideal Customers Using Account Based Marketing

Account Based Marketing, or ABM for short, is the ticket to landing the larger deals you’ve been eyeing up. The idea behind implementing an effective Account Based Marketing strategy is to have a clear picture of exactly which companies (re: accounts) you want to close and a comprehensive, well thought out list of activities you…

6 Places Where You Should Insert Dynamic Text in Your Landing Pages (But Probably Aren’t)

Dynamic text is all about personalization and relevancy, allowing you to quickly and efficiently deliver different content or landing page experiences to different users based on their search queries or specific needs.    We mentioned dynamic text briefly in our blog about Single Keyword Ad Groups (SKAGs), where we talked about the value of pairing…

9 Steps To Crush PPC With Single Keyword Ad Groups (SKAG)

When one of our B2B SaaS clients saw how quickly we increased their lead volume using paid search, they wondered if our results were real.   “Our lead volume skyrocketed,” the company CEO told us.   The results were real. And while the customer may have been surprised, we weren’t.  That’s because changing up your…

9 Ways To Use Your Competitors’ Negative Reviews Against Them

As a business owner, your company’s success doesn’t just depend on what you do well or how amazing your product is. It’s also how you deal with things that go wrong and how you respond to unhappy customers.  Did you know that more than 90% of unhappy customers won’t do business with you again? Because…

The SaaS Founders Guide to Creating Amazing Ads with Free (& Almost Free) Graphic Design Tools

Marketing and graphic design are two peas in a pod. Even the best marketing campaigns can come to a screeching halt if there isn’t carefully, professionally and well thought out creative to support them.   Unfortunately, early stage SaaS founders with no design chops are usually forced to take one of the following routes in…

How to Reduce Churn & Increase Customer Retention with an Integrated Phone System

We already know that acquiring customers can be a tricky process with a steep learning curve. LOTS of testing involved. Multiple channels to try. Content to create. Automation to put in place. The thought of building and scaling a sound customer acquisition strategy can be exhausting. So, when you do get a paying customer there…

The 5 Step Guide to Unlocking The Most Powerful Marketing Content In Your Arsenal

Product Demo’s Are Crucial to Success Think about how you sell your product? Not on a 5 or 10 (or even 20) minute long phone call, not over a cup of coffee, but through a thorough and interactive product demo. It could be live or automated, but the reality is that it’s way more difficult…

The RLSA Strategy That Will Help You Dominate Your Competitors (sorry, competitors)

Using Adwords should be a pretty significant part of your current marketing mix to drive qualified traffic and awareness about your product. If it isn’t (and you’re an established company with some cash in the bank), it’s time to get on it. **NOTE: this article doesn’t apply to the startups out there bootstrapping their way…

15 B2B SaaS Marketing Tips & Strategies For 2020 To Help You Scale Fast

1. Increase Adwords spend for desktop searches Yes, you read that correctly. No, I’m not foolish enough to think that mobile traffic isn’t valuable. However, when it comes to B2B SaaS marketing there is still a great case to make for putting a lot of stock in desktop traffic. According to a 2017 survey done…