Key Takeaways Optimized demo landing pages turn more of your existing traffic into qualified pipeline, which improves ARR without increasing ad spend. Clear frameworks that connect visitor-to-lead, MQL-to-SQL, and revenue outcomes keep teams focused on

Key Takeaways Billing models tied to ad spend often reward higher budgets instead of better performance, which misaligns incentives with your Net New ARR goals. Reports that center on impressions and clicks instead of SQLs,