We run LinkedIn Ads for SaaS companies that actually work
Our agency has a proven track record of helping B2B companies increase their budgets and scale with our expert knowledge of LinkedIn Ads. Don’t settle for subpar performance – choose SaaS Hero for outstanding results.
Mobile Locker generates 1,000+ leads from LinkedIn Ads with SaaS Hero
How do LinkedIn Ads contribute to the marketing mix for B2B SaaS companies?
One of LinkedIn’s powerful features is its retargeting capabilities.
By consistently engaging prospective customers and re-serving ads, B2B SaaS companies can nurture these leads, moving them further down the sales funnel by sharing the right content at the right time with the right people.
There is no better platform to build highly targeted prospective customer audiences from.
LinkedIn’s unique ecosystem allows advertisers to tap into a concentrated pool of highly targeted professionals and decision-makers. This ensures that your marketing efforts are directed toward an audience that matters.
LinkedIn is arguably the best channel for demand creation, building awareness, and educating prospective customers.
In the B2B SaaS world, creating demand by way of educating through content is crucial. LinkedIn, with its professional-centric user base, serves as the ideal platform for educating potential clients about the key benefits and value propositions of SaaS products.
Let your LinkedIn Ads do the talking
What types of targeting options are available to B2B SaaS advertisers on LinkedIn Ads?
LinkedIn offers the most powerful targeting options of any platform available for B2B advertisers
Company
Company Size
Company Revenue
Company Industry
Experience
Job Title
Job Seniority
Job Function
Interests
Member Groups
Member Skills
Member Interests
User Behavior
Website Visitor
LinkedIn Page Visitor
Clicked On Ads
In addition to those targeting options (and many others) LinkedIn also allows advertisers to use first party data to reach their prospects by uploading a csv of existing customer/lead data to use to serve ads to.
What ad formats are available on LinkedIn?
LinkedIn's diverse ad formats cater to various goals for B2B SaaS advertisers:
Single Image
A classic format that allows brands to showcase their product with compelling visuals.
Carousel
Engage users with a series of swipable images, each telling a part of your brand story.
Video
Capture attention with dynamic video content, ideal for product demos or client testimonials.
Text
Craft compelling ad copy that resonates with the professional ethos of LinkedIn.
Spotlight
Highlight specific products or services, driving users to take desired actions
Conversation
Engage users in meaningful conversations through direct InMail messages.
Event
Promote webinars, seminars, or other events, driving registrations and attendance.
“We’ve struggled with finding qualified leads from paid channels in the past, and SaaS Hero helped unlock a major new growth channel in LinkedIn”
We create LinkedIn Ads strategies for B2B companies that turn qualified leads at the top of the funnel into hot prospects at the bottom of the funnel.
Here’s how our process works…
Account audit
Offer testing
Matched Audience creation
Bid analysis & optimization
Competitor analysis
Campaign objective experimentation
Audience experimentation
Audience exclusion list creation
Insight tag set up
Conversion tracking set up
Retargeting audience creation & segmentation
Ad creative design & testing
Account audit
Offer testing
Matched Audience creation
Bid analysis & optimization
Competitor analysis
Campaign objective experimentation
Audience experimentation
Audience exclusion list creation
Insight tag set up
Conversion tracking set up
Retargeting audience creation & segmentation
Ad creative design & testing
Frequently Asked Questions
Here are the Q’s we get from clients all the time. Let us know if we missed anything or if you have more technical questions that require a personal touch.
Our typical engagement with a new client is a retainer-based contract with an average length of 4-6 months. That time period allows us to test, learn, optimize, and begin to scale. By the end of our initial engagement we’ll know the following – Do we work well together? Are we achieving our primary objectives? What do we need to accomplish next to rapidly accelerate growth?
We typically charge a monthly retainer that varies depending on how many ad channels, campaigns, and other services (blogging, email marketing, etc.) we are managing. Total monthly ad spend is factored into this equation as well. There is usually a one-time Plan Integration Fee that varies depending on how much initial work needs to be done in order to launch campaigns (landing page design, copywriting, attribution, etc.).
Absolutely! We love collaborating with internal marketing teams (and other agencies, for that matter). Our objective is to be as close to an extension of your team as possible, so it’s usually a natural fit.
Our preferred method of communication is to set up a shared Slack channel for regular back-and-forth to discuss campaigns, ideas, etc. on an ad hoc basis (we’re also totally fine with using regular ‘ol email as well). In addition to Slack/email, we typically set up a weekly or bi-weekly call to review current marketing efforts and strategize on new ideas.
Of course! Send an email to hello@saashero.net and we’ll send you the contact info of several of our clients that would be happy to share their experience working with us with you. You can also check out our results page to see some of our most impressive wins.
Yes! We love to run POC campaigns with clients who are a) early stage and need help experimenting with campaign ideas quickly or b) want to “dip their toe” into an agency relationship before committing to a more concrete engagement.
In some cases, we can see results immediately after launching campaigns. Other times, we need to learn and iterate before we achieve our primary marketing goals. Our average client sees a significant ROI on their paid campaigns within 2-3 months.
Of course! We regularly handle the design and development of creative assets for our clients. We commonly design ad creative, graphics for websites and landing pages, PDF’s for sales collateral, etc.
We use a combination of resources for reporting including Google Data Studio and Morphio (an AI-based digital marketing software). In addition to online reports, we usually spend some time during weekly/bi-weekly touchpoints digging into campaigns as a group to discuss insights, trends, etc.
This all depends on your market, competition, advertising channel(s) and several other factors. With that being said, we will always advise you to spend the right amount of money on your campaigns. If we feel that your budget will be ineffective, we’ll be the first to tell you even if it means that delays you hiring us.
Our typical engagement with a new client is a retainer-based contract with an average length of 4-6 months. That time period allows us to test, learn, optimize, and begin to scale. By the end of our initial engagement we’ll know the following – Do we work well together? Are we achieving our primary objectives? What do we need to accomplish next to rapidly accelerate growth?
Yes! We love to run POC campaigns with clients who are a) early stage and need help experimenting with campaign ideas quickly or b) want to “dip their toe” into an agency relationship before committing to a more concrete engagement.
We typically charge a monthly retainer that varies depending on how many ad channels, campaigns, and other services (blogging, email marketing, etc.) we are managing. Total monthly ad spend is factored into this equation as well. There is usually a one-time Plan Integration Fee that varies depending on how much initial work needs to be done in order to launch campaigns (landing page design, copywriting, attribution, etc.).
In some cases, we can see results immediately after launching campaigns. Other times, we need to learn and iterate before we achieve our primary marketing goals. Our average client sees a significant ROI on their paid campaigns within 2-3 months.
Absolutely! We love collaborating with internal marketing teams (and other agencies, for that matter). Our objective is to be as close to an extension of your team as possible, so it’s usually a natural fit.
Of course! We regularly handle the design and development of creative assets for our clients. We commonly design ad creative, graphics for websites and landing pages, PDF’s for sales collateral, etc.
Our preferred method of communication is to set up a shared Slack channel for regular back-and-forth to discuss campaigns, ideas, etc. on an ad hoc basis (we’re also totally fine with using regular ‘ol email as well). In addition to Slack/email, we typically set up a weekly or bi-weekly call to review current marketing efforts and strategize on new ideas.
We use a combination of resources for reporting including Google Data Studio and Morphio (an AI-based digital marketing software). In addition to online reports, we usually spend some time during weekly/bi-weekly touchpoints digging into campaigns as a group to discuss insights, trends, etc.
Of course! Send an email to hello@saashero.net and we’ll send you the contact info of several of our clients that would be happy to share their experience working with us with you. You can also check out our results page to see some of our most impressive wins.
This all depends on your market, competition, advertising channel(s) and several other factors. With that being said, we will always advise you to spend the right amount of money on your campaigns. If we feel that your budget will be ineffective, we’ll be the first to tell you even if it means that delays you hiring us.
