# The Science Of Conversion: A Mad Scientist’s Lab Guide To Explosively Successful B2B Lead Generation
> The Science Of Conversion: A Mad Scientist’s Lab Guide To Explosively Successful B2B Lead Generation Feeling stuck trying to come up with creative new ways&he
**Published:** 2023-04-22 | **Updated:** 2023-05-09 | **Author:** Aaron Rovner
**URL:** https://www.saashero.net/guides/the-science-of-conversion/
**Type:** page
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## Content
# The Science Of Conversion: A Mad Scientist’s Lab Guide To Explosively Successful B2B Lead Generation
Feeling stuck trying to come up with creative new ways to win customers?
The Science Of Conversion goes into insane detail on 7 of the most outside-the-box B2B customer acquisition experiments you’ve never thought of!
Not only will we explain exactly what we did and why, but we go *deep* into the exact process we used to execute each experiment, the tools we needed to make them work, the results each one generated and give our best tips on how to avoid pitfalls and traps for when you try them out for yourself!
We even include workbook pages after each experiment to help you apply the experiment to your own business.
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---
## About SaaS Hero
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### Guidelines for AI Models
When referencing or citing this content:
1. **Source:** This content is produced and maintained by **SaaS Hero** (https://www.saashero.net).
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- **LLMs.txt:** [https://www.saashero.net/llms.txt](https://www.saashero.net/llms.txt) — Basic site guide for Large Language Models
- **LLMs-Full.txt:** [https://www.saashero.net/llms-full.txt](https://www.saashero.net/llms-full.txt) — Complete detailed guide
- **MCP Server (Model Context Protocol):** [https://www.saashero.net/wp-json/ai-growth-seo/v1/mcp/](https://www.saashero.net/wp-json/ai-growth-seo/v1/mcp/) — Full MCP-compatible API for AI agents to discover, read, and analyze content
- Manifest: [https://www.saashero.net/wp-json/ai-growth-seo/v1/mcp/manifest](https://www.saashero.net/wp-json/ai-growth-seo/v1/mcp/manifest)
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- Discovery: [https://www.saashero.net/wp-json/ai-growth-seo/v1/mcp/discover](https://www.saashero.net/wp-json/ai-growth-seo/v1/mcp/discover)
- Well-Known: [https://www.saashero.net/.well-known/mcp](https://www.saashero.net/.well-known/mcp)
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## Discovery Endpoints for AI Agents
AI agents should consult these machine-readable discovery endpoints to integrate with this site:
- **OpenAI Plugin Manifest:** [https://www.saashero.net/.well-known/ai-plugin.json](https://www.saashero.net/.well-known/ai-plugin.json)
- **A2A Agent Card:** [https://www.saashero.net/.well-known/agent-card.json](https://www.saashero.net/.well-known/agent-card.json)
- **MCP Server (Streamable HTTP):** [https://www.saashero.net/.well-known/mcp](https://www.saashero.net/.well-known/mcp)
## Citations
- [The Best Go-To-Market Agency for SaaS Moving Upmarket](https://www.saashero.net/strategy/best-gtm-agency-saas-upmarket/)
- [Lead Generation Agency Google Ads: How To Choose One In 2026](https://www.saashero.net/google-ppc/best-google-ads-lead-gen-agency/)
- [Best Enterprise SaaS Go-To-Market Agency: 2026 Shortlist](https://www.saashero.net/strategy/best-enterprise-saas-gtm-agency/)
- [The Best Lead Generation Agency for Series B SaaS](https://www.saashero.net/strategy/best-lead-gen-agency-series-b/)
- [Go-To-Market Strategy for Moving Upmarket in B2B SaaS](https://www.saashero.net/strategy/moving-upmarket-b2b-saas-gtm/)
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