Lead Generation Agency Performance-Based Pricing Benefits
Last updated: January 19, 2026 Why Performance-Based Lead Gen Works for B2B SaaS Performance-based pricing with flat retainers aligns agency incentives with B2B SaaS revenue outcomes like Net New ARR and SQLs, removing conflicts from percentage-of-spend models. Month-to-month contracts lower client risk and give flexibility to pivot or exit without long-term lock-ins while agencies prove […]
Digital Marketing Agency Conversion Rate Optimization Guide
Last updated: January 20, 2026 Key Takeaways Competitor conquesting campaigns that target pricing and alternative searches capture high-intent B2B SaaS prospects and often convert at 20% or higher. Heuristic analysis uncovers quick conversion wins through expert reviews of messaging, trust signals, and friction points, often lifting conversions by 18-24% without long testing cycles. Full-funnel attribution […]
How to Run Profitable Google Ads Competitor Campaigns for SaaS
How to Run Profitable Google Ads Competitor Campaigns for SaaS Running competitor campaigns in Google Ads? You’re probably doing it wrong. I see SaaS companies throw money at competitor keywords without any real strategy. They bid on “HubSpot” or “Salesforce” and wonder why they’re burning through budget with terrible conversion rates. Meanwhile, they’re convinced that […]