We believe the traditional agency pricing model is outdated and doesn’t suit the needs of modern B2B SaaS businesses. Most agencies have a fee structure that looks something like this: 

– Hefty up front set up fee with a timeline of ~4 weeks to complete all tasks,
– 6-12 months of committing to a monthly retailer that is based on scope of services (e.g. number of ad channels managed, etc.); essentially having the client commit to ~$25k – $50k before accounting for ad spend and before ever seeing any results. 

Having month-to-month agreements helps to simplify our offerings, it also creates an environment where we now have skin in the game along with our client. Our business is only successful if our churn rate is low, so even though our clients have the ability to “cancel anytime”, that isn’t what we expect to happen. Our expectation is that our retention metrics will remain the same as they are today or better (our average engagement lasts 402 days based on our most recent analysis) which are much higher than the industry standard.

A month-to-month agreement gives the client peace of mind and the agency the pressure to perform fast and be laser focused.

Sorry for the longwinded answer!

The real question is what level of service does your business need right now?

Our Full Agency Plans are designed for well established B2B SaaS businesses who are running ads on multiple ad channels and need a team to drive strategy as well as execute campaigns. Those plans also include ad creative design and landing page design/conversion rate optimization included in the pricing. 

Our Startup Plan is designed for earlier stage B2B SaaS companies who have been struggling to get results from paid search only (the Startup Plan does not include any paid social management) and just need someone to help them get the maximum value from paid search as quickly as possible. 

Absolutely! We can design landing pages and ads on a one-off basis for an additional fee.

Of course! We love to audit our prospective clients’ ad accounts and are happy to audit them for free. We’ve run hundreds of audits. They are extremely detailed reports that are basically guaranteed to uncover additional opportunities for improvement!

Yes we can! We are experts in HubSpot and regularly solve challenges like this for our clients. We will build custom dashboards that highlight the most important metrics as it relates to your ad spend (total opportunities by deal stage, total revenue by deal stage, etc.). You won’t have any attribution problems if you decide to work with us, especially if you use HubSpot!