B2B SaaS Demo Landing Page Optimization Guide for Growth

Key Takeaways Optimized demo landing pages turn more of your existing traffic into qualified pipeline, which improves ARR without increasing ad spend. Clear frameworks that connect visitor-to-lead, MQL-to-SQL, and revenue outcomes keep teams focused on

Aaron Rovner

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January 22, 2026

7 Google Ads Agency Red Flags B2B SaaS Founders Must Avoid

Key Takeaways Billing models tied to ad spend often reward higher budgets instead of better performance, which misaligns incentives with your Net New ARR goals. Reports that center on impressions and clicks instead of SQLs,

Aaron Rovner

Content

January 22, 2026

LinkedIn Advertising Audit Guide for B2B SaaS Revenue Growth

Key Takeaways B2B SaaS LinkedIn campaigns work best when every objective, audience, and offer maps directly to the pipeline and revenue, not vanity metrics. A structured five-pillar audit helps you diagnose gaps across alignment, audience,