7 Best B2B SaaS Performance Marketing Agencies (2026)

Written by: Aaron Rovner, Founder, Saas Hero | Last updated: September 1, 2026

Key Takeaways

• B2B SaaS performance marketing agencies like Tiller Digital focus on pipeline generation and CRM data, tying ad spend to closed-won revenue.
• Only 24% of UK B2B organizations use multi-touch attribution, so revenue-focused reporting is a key differentiator when choosing an agency.
• AI search visibility now matters for every program, and agencies must help clients appear in ChatGPT, Google AI Overviews, and Perplexity.
• Flat-fee pricing indexed to total ad spend removes fee conflicts and supports honest recommendations about channel mix and budget.
• Evaluate full-funnel ownership with SaaSHero for your B2B SaaS pipeline goals.

How Tiller Digital Approaches B2B SaaS Growth

Tiller Digital is a full-service performance marketing agency for B2B SaaS companies, covering paid media, content marketing, and conversion rate optimization. Their integrated approach connects channel execution to pipeline outcomes and does not stop at the click.

Their published results show measurable impact. In the Emailgistics case study, Tiller Digital reported a 48% decrease in cost per lead and a 149% increase in qualified leads year over year. They achieved this by rebuilding the account structure around search intent after discovering the program had been running Display-only. In the Solutionreach case study, Tiller Digital delivered a 10x increase in enterprise inbound leads year over year and over $2M in enterprise pipeline in a single month, using targeted LinkedIn conversation ads built from real customer data gathered from the sales team.

Companies often look for Tiller Digital alternatives because of pricing opacity, per-channel fee structures that discourage channel testing, or a need for deeper CRM data work and in-house creative execution. The evaluation criteria below apply to Tiller Digital and every agency on this list.

Criteria for Evaluating a Tiller Digital Alternative

These criteria separate revenue-focused agencies from click-reporting vendors. Each one maps to a structural capability, not a marketing claim.

• Attribution depth: The agency connects ad click IDs to CRM records and reports on closed-won revenue instead of stopping at platform-reported conversions.
• CRM-data optimization: Campaigns are tuned against lifecycle stage events such as SQL, opportunity, and closed-won, not just form submissions.
• In-house execution: Strategy, creative, landing pages, and reporting are delivered by full-time employees under one accountability line.
• Full-funnel ownership: The agency owns the post-click experience instead of handing landing page recommendations to the client’s web team.
• Pricing transparency: The fee structure aligns with client outcomes and does not automatically rise when spend rises regardless of performance.

Ask these questions before you sign with any agency:

• “Are you optimizing campaigns around CRM data or just form submissions?”
• “Who owns the landing pages your campaigns point to?”
• “What happens to your fee if we cut ad spend 30% next quarter while holding pipeline flat?”
• “Do we own every account, pixel, and creative file from day one?”
• “Who exactly touches our account week to week, and how long have they been with you?”

Top 7 B2B SaaS Performance Marketing Agencies Like Tiller Digital

The table below summarizes each agency’s pricing model, primary focus, and ideal client profile. Data points come from each agency’s published materials and third-party analyses cited inline.

Here is a closer look at each agency, starting with the top recommendation.

1. SaaSHero (Top Recommendation)

SaaSHero serves as an outsourced inbound growth team for B2B companies and has worked exclusively with B2B SaaS since 2018. The firm has served more than 100 B2B companies, manages about $16M in annual ad spend, and has managed over $60M in total. A team of roughly 20 full-time specialists includes in-house designers and copywriters, so execution stays in-house.

Five capability areas run as one team: paid media, creative, landing pages, attribution, and strategy. Paid media covers Google Ads, Microsoft Ads, LinkedIn, Meta, Reddit, and TikTok. Creative runs from concept through copy and design, and landing pages include design, build, hosting, and A/B testing. Attribution and reporting live inside the client’s CRM. This integrated structure is why SaaSHero has earned Google Premier Partner status (top 3% of agencies) and a G2 High Performer ranking for over two years, currently #20 out of approximately 6,000 agencies.

CRM data work is the core differentiator. SaaSHero separates primary from secondary conversions. Secondary conversions are tracked but never used for account-wide optimization. Lifecycle stage events are pushed back into ad platforms, so bidding learns from qualified outcomes instead of form fills. Reporting runs inside the client’s CRM (HubSpot or Salesforce) with Looker Studio dashboards, which connects ad spend to pipeline and revenue instead of producing a monthly PDF of platform metrics.

Pricing uses a flat retainer indexed to total monthly ad spend and never a percentage-of-spend or per-channel fee. Adding, removing, or reweighting a channel does not change the fee. Channel mix becomes a purely empirical question. The client owns every account, pixel, creative file, and dashboard throughout the engagement and at exit.

Best fit: $10M–$50M ARR B2B SaaS companies with $15k+ monthly ad spend, an established sales motion, and 2–4 internal marketing team members who want a specialist team instead of another generalist agency.

Get a candid audit of your current paid program and see whether SaaSHero is the right fit.

2. Directive Consulting

Directive Consulting is a paid-first, finance-led growth agency that focuses on enterprise and mid-market B2B SaaS. Their Customer Generation framework ties SEO and paid media directly to pipeline and ARR, with clients including Uber Freight, Calendly, and Adobe.

Rankshift AI’s 2026 analysis found that Directive scores highest on AI search visibility among B2B SaaS agencies, with 53% on ChatGPT, 67% on Google AI Mode, and 69% on Gemini. Directive is also one of five agencies with the strongest consensus across 16 published B2B SaaS agency rankings reviewed by SaaS Hackers in Q4 2026.

Best fit: Enterprise B2B SaaS companies with larger budgets and agency-of-record requirements. Pricing is less transparent than flat-fee models, which can complicate budget planning for mid-market buyers.

3. GrowthSpree

GrowthSpree is an AI-powered RevOps alignment agency that connects ad platforms directly to pipeline metrics and optimizes for closed-won ARR. GrowthSpree’s published $11.3M Google Ads Waste Report found 36.1% average wasted spend across 43 live B2B SaaS accounts, and their LinkedIn Ads Waste Report identified an average of 32% ad spend waste for B2B SaaS companies.

GrowthSpree charges a flat $3,000/month fee plus ad spend and has managed $60M+ across 300+ B2B SaaS companies. Published client results include PriceLabs (Google Ads ROAS lifted from 0.7x to 2.5x while scaling spend from $90K to $180K/month) and Rocketlane (3.4x ROAS at 36% lower cost per demo).

Best fit: B2B SaaS companies seeking AI-driven optimization with transparent flat-fee pricing and published benchmarks on ad spend waste.

4. KlientBoost

KlientBoost combines aggressive paid media with fast-turnaround landing page CRO. The agency has a strong landing page testing culture and is known for rapid creative iteration and execution speed.

Best fit: B2B SaaS companies that need rapid landing page experimentation alongside paid media. KlientBoost places less emphasis on CRM data work than revenue-focused agencies, which limits pipeline reporting depth for companies with longer sales cycles.

5. Hey Digital

Hey Digital is a boutique agency often recommended in B2B SaaS communities for its senior-led account management and specialized pipeline focus. Practitioners frequently cite the quality of strategic thinking at the account level.

Best fit: B2B SaaS companies seeking a boutique, senior-led engagement. Pricing models are not publicly disclosed, so buyers need a direct conversation to evaluate total cost.

6. Powered by Search

Powered by Search is a B2B SaaS-focused agency with strong consensus across published industry rankings. SaaS Hackers’ Q4 2026 review of 16 published rankings identifies Powered by Search as one of five agencies with the strongest cross-source consensus.

Best fit: B2B SaaS companies seeking a well-established, consensus-recommended agency. The firm is less differentiated on pricing transparency than flat-fee alternatives.

7. TripleDart

TripleDart is a performance marketing agency with a B2B SaaS focus that emphasizes data-driven decisions and revenue accountability. The agency reports on pipeline and revenue outcomes instead of vanity metrics.

Best fit: B2B SaaS companies seeking data-driven performance marketing. TripleDart is less established than top-tier competitors, so buyers have fewer published benchmarks to compare against similar accounts.

Pricing Models Compared: Flat-Fee, Percentage-of-Spend, and Per-Channel

The pricing model an agency uses shapes whose interests the fee serves. Three models dominate the market, and each one creates a different incentive structure.

At $20,000 monthly ad spend, a flat fee saves approximately $2,303 per month compared to a 15% percentage-of-spend arrangement. At $50,000 monthly spend, the saving reaches approximately $6,003 per month. The crossover point where flat-fee pricing becomes cheaper than percentage-of-spend arrives early in the spend curve.

The structural problem with percentage-of-spend pricing comes from incentives. The model makes any recommendation to cut spend or consolidate channels financially costly for the agency to give. Tyler Jordan, CEO of Jordan Digital Marketing, writing for Forbes Business Council, recommends flat retainers paired with clearly defined deliverables because percentage-of-spend creates a direct conflict of interest for SaaS companies spending heavily across paid search and paid social.

Red Flags to Avoid When Choosing a Tiller Digital Alternative

The pricing incentives above show how fee structures shape behavior. The same logic explains the red flags that appear in agency relationships that fail to produce pipeline. Each pattern is structural rather than a matter of individual effort.

• Not owning landing pages: An agency that cannot change the page its campaigns point to cannot be held accountable for conversion rate, which is the highest-leverage variable in the funnel.
• Reporting on clicks and impressions instead of pipeline: The most common pattern among B2B SaaS companies that have burned through multiple agencies is that the agency reported on reach and nobody reported on revenue.
• Lack of proactivity: The client sets the test agenda, chases creative, and finds problems in the account before the agency does. This pattern signals a scope failure rather than a communication issue.
• Optimizing to form fills instead of qualified opportunities: Ad platforms optimize toward whatever conversion event they are given. A form fill event finds the cheapest people to fill forms instead of the people who buy.
• Percentage-of-spend pricing: This model rewards budget growth over efficiency and makes any recommendation to cut spend financially costly for the agency.
• No access to your own accounts, pixels, and creative files: Agencies that restrict access are creating dependency by design.
• High account team turnover: Every time an account manager leaves, context walks out the door. Three different teams in twelve months means paying for continuity that never arrives.
• No AI search visibility strategy: AI search visibility (AEO/GEO capability) is now a standard hiring criterion in B2B SaaS agency selection. An agency that has not raised how evolving buyer research behavior affects channel strategy is working from an outdated channel map.

How to Switch from Your Current Agency Without Losing Momentum

If the red flags above describe your current agency, the next step is a clean transition. Switching agencies mid-flight against a committed pipeline number carries risk, but a clear sequence minimizes disruption and protects the data and assets built during the prior engagement.

1. Audit what you own before serving notice. Document every ad account, pixel, conversion tracking configuration, creative file, and dashboard. Identify what lives in the agency’s tools versus your own accounts. This audit shows what you must retrieve and what you will need to rebuild.
2. Define success in revenue terms. Set pipeline targets, cost per SQL, and CAC payback period. These definitions govern the new agency’s optimization targets and reporting structure from day one.
3. Shortlist agencies against the criteria above. Evaluate on attribution depth, in-house execution, pricing model, and CRM integration capability. Avoid decisions based mainly on case study logos or deck quality.
4. Ask the right questions on the discovery call. Use the checklist from the criteria section. Agencies that have done this work give specific answers. Agencies that have not tend to answer in generalities.
5. Plan the transition with a parallel onboarding period. Retrieve all creative assets, establish access to all accounts, and set a clean handover date. A new agency should launch campaigns with real data inside 30 days.

SaaSHero’s position on offboarding is explicit: “You own everything — if we separate for any reason, we’ll send you all the files. We’re easy to onboard and easy to offboard. We don’t hold your accounts hostage.” Ad accounts, conversion tracking configurations, landing page files, design files, creative, dashboards, and documentation belong to the client throughout the engagement and at exit.

FAQ: Tiller Digital Alternatives and B2B SaaS Performance Marketing

How much does a B2B SaaS performance marketing agency cost?

Monthly retainers for B2B SaaS performance marketing agencies typically range from $1,000 to $12,000 for most companies, with enterprise-scale engagements running $12,000 to $30,000 or more per month. Percentage-of-spend models typically charge 10–20% of monthly ad spend, with some agencies charging up to 30% at smaller budget levels. Per-channel pricing adds a line item for each channel under management, which can compound quickly across a multi-channel program.

SaaSHero’s Growth Team starts at $4,000 per month on a flat retainer indexed to total ad spend, and the fee does not change when channels are added, removed, or reweighted. Always evaluate total cost as agency fee plus media spend plus tooling instead of agency fee alone.

What is the difference between flat-fee and percentage-of-spend pricing?

Flat-fee pricing charges a fixed monthly retainer regardless of ad spend or channel count, so the agency’s revenue does not rise when the client’s budget rises. This structure removes the built-in incentive to recommend higher spend. Percentage-of-spend pricing charges 10–20% of monthly ad spend, which means the agency earns more when the client spends more, whether or not pipeline follows.

That model creates a conflict of interest on every budget recommendation. Cutting spend or consolidating channels costs the agency money, so those recommendations are structurally harder to give and receive. Flat-fee pricing separates the recommendation from the invoice.

Why is CRM data optimization important for B2B SaaS?

Ad platforms optimize toward whatever conversion event they receive. If that event is a form fill, the algorithm finds the people most likely to fill out forms, such as students, competitors, job seekers, and existing customers. The platform then reports a falling cost per conversion while pipeline stays flat.

This pattern reflects a self-fulfilling-prophecy mechanism. The platform is succeeding at the goal it was given, even though that goal is the wrong one. CRM-data optimization changes the goal. Lifecycle stage events such as SQL created, opportunity opened, and deal closed-won are pushed back into the ad platforms as the optimization signal, so bidding learns from qualified outcomes instead of form completions.

This shift changes which keywords receive budget, which audiences are scaled, and which leads the platform goes looking for tomorrow. Without CRM integration, optimization happens at the wrong end of the funnel regardless of platform expertise.

What should I look for in a Tiller Digital alternative?

Four criteria separate revenue-focused agencies from click-reporting vendors. Attribution depth means the agency connects ad click IDs to CRM records and reports on pipeline and closed-won revenue, not just platform-reported conversions. SaaS unit economics should lead reporting with cost per SQL, blended CAC, and CAC payback period instead of cost per lead or impressions.

In-house execution means strategy, creative, landing pages, and reporting come from full-time employees under one accountability line, not a contractor bench coordinated by the client. Pricing transparency favors a flat retainer that does not change when the channel mix changes, which keeps budget allocation as a purely empirical question. An agency that cannot answer the question “what happens to your fee if we cut spend 30% while holding pipeline flat?” with a clear “nothing” has a fee structure that will influence its recommendations.

How long does it take to see results from a B2B SaaS performance marketing agency?

Most agencies take 30 days to launch campaigns, 60–90 days to optimize based on early data, and one full sales cycle to evaluate on pipeline outcomes. For B2B SaaS companies with sales cycles of 60–180 days, a meaningful pipeline read requires at least one full cycle of data before you can judge channel economics accurately.

SaaSHero’s first 90 days follow a defined arc. Onboarding, tracking, and campaigns go live with real data inside 30 days. From there, the team cuts underperformers, adjusts audiences, and runs first landing page headline tests through day 60. A validation gate at day 90 uses clean data to assess whether the channel, structure, and messaging thesis are sound. Weekly performance updates start in the first week, not after the first result.

Walk through your first 90 days with SaaSHero.

Conclusion: Choosing a Revenue-Focused B2B SaaS Agency

The structural gap in the B2B SaaS agency market is a shortage of partners that own the full chain from impression to CRM record, optimize against qualified pipeline, and use pricing that keeps channel-mix recommendations free from fee consequences.

The seven agencies on this list each address parts of that gap. Directive leads on AI search visibility. GrowthSpree stands out on transparent flat-fee pricing with published waste benchmarks. KlientBoost excels at landing page experimentation and creative speed. For $10M–$50M ARR B2B SaaS companies with $15k+ in monthly ad spend, an established sales motion, and 2–4 internal marketers, SaaSHero offers the most complete fit. It combines flat-fee pricing indexed to total ad spend, CRM-data optimization that pushes lifecycle stage events back into ad platforms, in-house creative and landing pages, and a track record of $60M+ in lifetime ad spend managed with a G2 High Performer ranking at #20 out of approximately 6,000 agencies.

The client supplies the goals. SaaSHero owns the strategy, execution, and optimization against them and arrives at every call with the next move already prepared.

See if SaaSHero fits your pipeline goals.