Best Construction Tech Marketing Agencies: SaaS Comparison

Key Takeaways

1. Construction tech marketing works best with AEC-specific expertise that matches 3-5 year committee buying cycles and high-intent searches like Procore alternatives.
2. SaaSHero uses flat-fee pricing ($1,250-$7k per month), month-to-month contracts, and Net New ARR tracking that shows 80-day payback periods.
3. Traditional agencies often lack an AEC focus, rely on custom pricing with 6-12 month lock-ins, and highlight vanity metrics instead of revenue impact.
4. Smart evaluation criteria include pricing transparency, contract flexibility, competitor conquesting tactics, and proven ARR growth for construction SaaS.
5. Construction tech teams ready for revenue growth can schedule a discovery call with SaaSHero for a tailored marketing audit.

How Construction Tech Marketing Really Works

Construction technology marketing requires deep knowledge of AEC buyer behavior, regulations, and jobsite pain points. B2B SaaS average Cost Per Lead benchmarks around $237, yet construction software often demands higher investment because evaluation cycles run longer and buying decisions involve committees.

Our agency selection criteria focus on proven AEC experience, clear pricing, and a track record of building a qualified pipeline for construction software companies. We evaluated SaaSHero, Directive, Kalungi, Ironpaper, Hook Agency, SimpleTiger, and Roketto based on search visibility and construction-related case studies. Teams that want to accelerate construction tech growth can book a discovery call for a comprehensive marketing audit.

How We Evaluated Construction SaaS Agencies

We scored agencies on six criteria: AEC expertise and case studies, pricing clarity and structure, contract flexibility, reporting focus on revenue, tactical depth including competitor conquesting, and documented payback periods. Each score relied on public information, client testimonials, and published case studies.

SaaSHero stands out for its B2B SaaS specialization that includes a construction vertical, flat-fee pricing, month-to-month contracts, and ARR-centered reporting. Many traditional agencies still use percentage-of-spend models, long-term lock-ins, and vanity metric reports that fail to show real business impact.

Side-by-Side Agency Comparison

SaaSHero: Revenue-First Growth for Contech

SaaSHero focuses exclusively on B2B SaaS and technology companies, with construction as a defined vertical. Their flat-fee retainer model ranges from $1,250 to $7,000 per month based on ad spend tiers, which removes the conflict of interest that comes with percentage-based pricing. The team works on month-to-month agreements, so performance drives retention instead of long contracts.

The tactical plan includes aggressive competitor conquesting around high-intent searches like “Procore alternatives” and “construction software pricing.” Landing pages highlight Total Cost of Ownership comparisons and switching incentives that speak directly to AEC buyers. SaaSHero reporting centers on Net New ARR attribution instead of vanity metrics, and case studies show 80-day payback periods with clear revenue impact.

The main limitation involves their exclusive focus on SaaS companies, which may not fit construction service firms or hardware manufacturers that need broader marketing coverage.

Directive: Enterprise-Grade SEO and CRO

Directive Consulting serves mid-market and enterprise SaaS companies with strong SEO and conversion rate optimization programs. Their custom pricing scales with company size and campaign scope, which suits well-funded construction tech teams that can support larger budgets.

The agency leans heavily on technical SEO and content marketing, yet does not show deep AEC specialization. Contract terms usually run 6-12 months with custom pricing that can create budget uncertainty. They deliver solid organic growth, although construction technology case studies remain limited compared with their wider B2B SaaS work.

Kalungi: Strategy-Led Fractional CMO Support

Kalungi provides full-service B2B SaaS marketing, including fractional CMO services with a focus on predictable ARR growth. Their flexible pricing adapts to project scope and client stage, which helps growing construction tech companies that need strategic guidance.

The fractional CMO model fits teams that lack senior marketing leadership and need both strategy and execution. Their paid media scaling capabilities may not match those of performance-focused agencies. Construction-specific experience plays a secondary role to their broader SaaS positioning.

Ironpaper: ABM for Complex Construction Deals

Ironpaper integrates ABM, demand generation, and revenue operations for software companies with complex sales cycles. Their account-based approach aligns well with construction technology’s committee-driven buying process.

Custom pricing depends on scope and usually targets mid-to-large B2B organizations. The agency emphasizes attribution and revenue reporting through CRM integration and performance analytics. Month-to-month flexibility rarely appears in their standard terms, which can create hesitation for teams testing a new partner.

Hook Agency: Visual Storytelling for Contech

Hook Agency blends creative services with SEO, producing visual content that works well for construction technology demos and product walkthroughs. Their creative strength helps companies explain complex software with clear visuals.

Their paid media and competitor conquesting capabilities appear less mature. Revenue attribution and ARR tracking may not reach the level many construction SaaS teams expect. Pricing and contract details are not clearly published, which makes comparison harder.

SimpleTiger: Organic Growth for B2B SaaS

SimpleTiger serves B2B SaaS companies with a focus on content marketing and SEO. Their case studies include software firms like LeadPost, which shows relevant SaaS experience.

Their core strength lies in organic content and search visibility, not paid media scaling. Construction tech companies that need immediate lead flow and competitor conquesting may find their tactics too limited. Revenue attribution often takes a back seat to content performance metrics.

Roketto: Inbound Engine for SaaS Products

Roketto focuses on inbound marketing and user acquisition for SaaS companies through website improvements and content programs. Their approach fits products with strong product-led growth potential.

As a generalist SaaS agency, they show limited construction technology specialization. Their inbound focus may not cover the aggressive competitor conquesting required when competing with established AEC software vendors. Revenue tracking relies on HubSpot-powered attribution and ROI reporting.

Which Agency Fits Your Stage?

Bootstrap construction tech companies around $500K ARR gain affordable support from SaaSHero’s $1,250 entry point, which delivers professional management without enterprise-level minimums. The month-to-month structure reduces commitment risk while you validate channel performance.

Scale-up companies near $10M ARR benefit from SaaSHero’s combined strategy and execution model. The flat-fee structure keeps costs predictable while competitor conquesting captures market share from entrenched platforms.

Post-funding enterprises that need rapid scale can use SaaSHero’s fast launch process. The 80-day payback benchmark aligns with investor expectations for efficient capital deployment. You can book a discovery call to review your specific growth scenario.

Total Value for Construction SaaS Teams

SaaSHero’s no-lock-in policy and team-extension model lowers the total cost of ownership compared with bloated traditional agencies. Their mix of B2B SaaS expertise, which includes construction, transparent pricing, and revenue-focused reporting, supports long-term, sustainable growth.

Decision Checklist and Key FAQs

Use this five-step checklist when you compare agencies: 1) Confirm AEC-specific case studies and expertise, 2) Compare pricing transparency and contract flexibility, 3) Check whether reporting centers on revenue instead of vanity metrics, 4) Review competitor conquesting capabilities, 5) Confirm availability of month-to-month terms for risk control.

Best Agency for Competing With Procore

SaaSHero specializes in competitor conquesting campaigns that target high-intent searches like “Procore alternatives” with tailored landing pages and switching incentives. Their B2B SaaS vertical expertise, which includes construction, gives them the context needed to position products against established AEC software providers.

Typical AEC Marketing Costs

Construction tech marketing management usually ranges from $1,250 to $7,000 per month. B2B SaaS CPL averages $200-320, depending on targeting precision and competition levels.

Lead Metrics vs Revenue Metrics

Revenue metrics such as Net New ARR and CAC payback periods give stronger business insight than raw lead counts. Construction technology’s long sales cycles require attribution that connects marketing activity to closed-won revenue, not just top-of-funnel volume.

Availability of Month-to-Month Contracts

SaaSHero uses month-to-month agreements as a default, which keeps accountability tied to performance instead of contract length. Many traditional agencies still require 6-12 month commitments that shift risk onto the client.

Construction Tech Case Studies

SaaSHero shares case studies that show 80-day payback periods and meaningful ARR growth for B2B SaaS companies in verticals that include construction. Their specialization covers construction technology with proven results in competitor conquesting and conversion improvements.

Final Recommendation for Construction Tech Leaders

SaaSHero leads B2B SaaS marketing for construction technology through vertical expertise, transparent flat-fee pricing, and revenue-focused accountability. Their month-to-month structure and competitor conquesting programs give construction SaaS teams the agility and tactical depth they need.

This combination of industry focus, clear pricing, and documented results positions SaaSHero as a strong choice for construction tech companies that want sustainable, measurable growth. You can book a discovery call to start your construction tech marketing transformation.