Guides

Key Takeaways B2B SaaS demand generation in 2026 centers on revenue metrics like ARR, CAC payback, and NRR instead of MQL volume or vanity metrics. AI, intent data, and account-based plays now sit at the core of effective demand engines, especially for influencing the dark funnel where buyers research anonymously. Capital-efficient growth requires disciplined budget

Key Takeaways B2B SaaS companies get better results from Facebook Ads when campaigns focus on revenue metrics like Net New ARR, CAC, and payback period rather than clicks and leads alone. Specialized B2B SaaS agencies outperform generalists by using full-funnel strategies, CRM-integrated tracking, and flat-fee pricing models that align incentives with performance. Strong foundations in

Key Takeaways B2B SaaS performance marketing in 2026 centers on revenue-first measurement, intent-based targeting, AI-driven personalization, unified RevOps, and strict capital efficiency. Specialized partners, privacy-safe attribution, and AI-powered automation help teams manage complex, multi-channel programs with leaner headcount. Leaders make important choices between in-house and agency models, generalist and specialist partners, and fee structures that