Results-Driven Facebook Ads Agency for Net New ARR Growth

Last updated: February 11, 2026

Key Takeaways

1. B2B SaaS companies need Facebook ads agencies focused on net new ARR growth with 6:1 ROAS averages and CRM-tracked revenue attribution, not vanity metrics like impressions.
2. SaaSHero ranks #1 with proven $504k ARR results for clients like TripMaster, using flat-fee pricing and month-to-month contracts to eliminate agency conflicts.
3. Key benchmarks include 5-8x ROAS, under $30 CPL, and under 90-day payback periods for effective B2B Meta campaigns.
4. Vet agencies for flat-fee models, CRM integration, competitor conquesting, and documented ARR case studies to ensure accountability and performance.
5. Ready to scale ARR with transparent Meta ads expertise? Book a discovery call with SaaSHero for risk-free growth partnerships.

What Defines an ARR-Focused Meta Agency

Revenue-focused Facebook ads agencies for B2B SaaS prioritize closed-won ARR over vanity metrics. They prove impact with CRM-tracked revenue instead of impressions or clicks. Core criteria include deep CRM integration, flat-fee pricing that removes spend conflicts, and experience with B2B sales cycles that often run 90 days or longer.

The strongest agencies implement custom attribution windows of 7-day view and 30-day click minimum instead of Meta’s default settings. They connect UTM parameters to HubSpot or Salesforce, so every qualified lead and deal traces back to the original campaign, ad set, and creative.

2026 Benchmarks for ROAS, CPL, and Payback in B2B ARR

Top 10 Facebook Ads Agencies Driving Net New ARR for B2B SaaS in 2026

1. SaaSHero – Revenue-First B2B SaaS Specialists

SaaSHero leads with a revenue-first model that removes traditional agency conflicts through flat monthly retainers and month-to-month contracts. Their track record includes $504k net new ARR for TripMaster, 80-day payback periods for TestGorilla’s $70M Series A, and a 10x CPL reduction for Playvox.

The team specializes in B2B SaaS across HR Tech, Transportation, Procurement, and Cybersecurity. They run sophisticated competitor conquesting that targets pricing intent, problem or complaint searches, and review validation queries. They pair these campaigns with dedicated landing pages for each intent type across Google Ads and LinkedIn Ads, then extend learnings into Meta.

SaaSHero pricing ranges from $1,250 to $7,000 monthly based on ad spend tiers, with no percentage-of-spend incentives. Month-to-month agreements keep performance front and center and prevent complacency. Setup fees of $1,000 to $2,000 cover full CRM integration and landing page improvements that support paid campaigns.

Book a discovery call to see how SaaSHero’s revenue-first approach can accelerate your net new ARR growth.

2. KlientBoost – Creative Testing and ROAS Growth

KlientBoost focuses on structured creative testing that often drives 300% ROAS improvements through systematic ad variation experiments. Their strength comes from rapid creative iteration and clear statistical testing frameworks. Their percentage-of-spend pricing can create tension around budget recommendations, so finance and marketing teams should align expectations early.

3. Aimers – Enterprise-Ready SaaS Campaign Management

Aimers brings experience with substantial ad budgets for B2B SaaS startups and enterprises. They excel at trial flow improvements and retargeting campaigns that show 40-60% lower cost per qualified lead compared to cold Facebook campaigns. Their selective intake process and limited projects per team create more senior attention for each client.

4. GrowthSpree – AI-Driven Funnel Analysis

GrowthSpree uses AI-based funnel analysis to improve B2B SaaS customer acquisition. Their technology-first approach helps identify drop-off points and scale winning campaigns faster. Their newer presence in the market means fewer long-term case studies, so buyers should request fresh performance data and references.

5. ProperExpression – Full-Funnel ARR Attribution

ProperExpression focuses on full-funnel attribution from first touch through closed-won revenue. Their strength lies in multi-touch attribution models that show how each campaign contributes to pipeline and ARR. Their broad service mix can dilute Meta-specific depth, so teams should clarify how much focus goes to Facebook and Instagram.

6. Directive Consulting – ABM and Paid Social Alignment

Directive Consulting blends account-based marketing with social advertising for enterprise B2B SaaS brands. Their ABM expertise supports highly targeted campaigns that reach buying committees. Their enterprise orientation and higher price points often fit larger SaaS companies better than mid-market teams.

7. WebMechanix – Scaling B2B SaaS Campaigns

WebMechanix shows consistent results in scaling B2B SaaS campaigns from pilot programs to enterprise-level budgets. Their structured approach to testing and scaling supports predictable growth. Their broader industry coverage can limit SaaS-specific nuance, so B2B software companies should request SaaS-only case studies.

8. Disruptive Advertising – Performance and Reporting Focus

Disruptive Advertising emphasizes measurable performance with clear reporting and dashboards. Their focus on outcomes aligns with B2B SaaS revenue goals. Their work across many industries can reduce depth in SaaS, so product-led and sales-led SaaS teams should confirm vertical experience.

9. Refine Labs – Demand Generation for Long Cycles

Refine Labs specializes in B2B demand generation with strong content and thought leadership integration. Their approach fits companies with long sales cycles that need education and nurturing. Their content-first strategy may delay immediate ARR impact, so teams seeking fast payback should align expectations.

10. TripleDart – Pipeline and SQL Delivery

TripleDart focuses on pipeline creation and sales-qualified lead delivery for B2B SaaS. Their sales-aligned approach supports revenue teams that track SQLs and opportunities closely. Their newer market position means fewer long-running case studies, so buyers should request detailed performance breakdowns.

Checklist to Vet Facebook Ads Agencies for Net New ARR

High-performing B2B SaaS leaders use a clear checklist to separate revenue-focused agencies from vanity-metric vendors.

1. Flat-fee pricing models that remove incentives to inflate ad spend
2. Month-to-month contracts that keep agencies accountable every month
3. CRM integration capabilities that connect campaigns to revenue
4. Competitor conquesting expertise that captures high-intent traffic
5. Senior-led account management that avoids junior-only execution
6. B2B SaaS specialization that reflects real sales cycles and buying committees
7. Documented ARR case studies with specific revenue and payback outcomes

SaaSHero checks each of these boxes with transparent pricing, proven ARR case studies, and a focused B2B SaaS practice that avoids common agency pitfalls.

Signal-Based Attribution for Meta Ads in B2B SaaS

Accurate ARR attribution requires tracking that goes far beyond Meta’s default windows. Effective agencies build workflows that connect ad clicks to closed-won revenue through HubSpot or Salesforce, using click identifiers and structured campaign naming.

The strongest attribution setups use custom windows of 7-day view and 30-day click minimum with multi-touch models that credit all meaningful touchpoints. This approach reveals true campaign impact on net new ARR and prevents underinvestment in awareness and retargeting.

SaaSHero uses comprehensive attribution tracking with Looker Studio dashboards that show performance from impression to closed revenue. These views support confident budget shifts across Meta, Google Ads, and LinkedIn Ads based on real ARR impact.

Conclusion: Choose Agencies That Own ARR, Not Impressions

The 2026 B2B SaaS environment rewards Facebook ads agencies that focus on net new ARR instead of surface-level metrics. SaaSHero leads this shift with revenue-first pricing, month-to-month accountability, and documented $504k ARR case studies. KlientBoost and Aimers provide strong options for creative testing and enterprise-scale management.

Successful SaaS leaders choose partners with flat-fee pricing, robust CRM integration, and clear revenue proof. Moving away from percentage-of-spend models toward performance-aligned partnerships reduces conflicts and ties agency success directly to client growth.

Scale your net new ARR with proven Meta advertising specialists. Book a discovery call to explore how results-focused Facebook ads can accelerate your B2B SaaS growth with transparent, accountable partnerships.

FAQs: Facebook Ads Agencies for B2B SaaS ARR Growth

What ROAS shows successful net new ARR from Facebook ads?

Successful B2B SaaS Facebook campaigns usually reach 5-8x ROAS, with top performers hitting 10x or higher. That range means $5 to $10 in revenue for every dollar spent on ads. The crucial step involves measuring closed-won revenue, not just leads or opportunities. Agencies should track performance from ad click through CRM to ARR. Companies like TestGorilla reached 80-day payback periods, which means they recovered ad spend in gross margin within about three months.

Why choose month-to-month contracts instead of long-term agreements?

Month-to-month contracts keep agencies accountable because they must earn renewal every cycle. Long-term contracts shift risk to the client while agencies collect fees regardless of results. High-confidence agencies welcome month-to-month terms because they trust their performance. This structure lets SaaS companies scale or pause campaigns based on results without penalties, which matters during uncertain markets or seasonal swings.

How should B2B SaaS companies track Meta ads through to ARR?

Accurate ARR tracking starts with CRM integration that connects ad clicks to closed revenue using structured parameters and multi-touch attribution. Teams should set custom attribution windows of 7-day view and 30-day click instead of Meta’s defaults. UTM parameters should feed into HubSpot or Salesforce so prospects can be followed from impression through sales qualification to closed-won deals. Tools like Looker Studio then visualize the full journey and highlight which campaigns bring in the highest-value customers.

Which agencies fit $1-50M ARR SaaS companies best?

SaaSHero focuses on SaaS companies in the $1-50M ARR range with tiered pricing from $1,250 to $7,000 monthly based on ad spend. Their flat-fee structure removes budget conflicts, and their B2B SaaS specialization supports complex sales cycles and multiple personas. They provide dedicated campaign management for smaller teams and broader support for scaling organizations. Month-to-month terms reduce risk for companies moving from founder-led growth to professional marketing.

What does SaaSHero pricing include, and how does it compare?

SaaSHero pricing starts at $1,250 monthly for managing up to $10k in ad spend with one channel and scales to $7,000 for multiple channels and higher budgets. Fees cover strategy, campaign management, landing page improvements, and CRM integration. Setup fees of $1,000 to $2,000 include an initial audit and tracking implementation. Percentage-of-spend models often charge 10-20% of the budget, while SaaSHero’s flat fees remove that conflict and keep costs predictable. Their 6-month prepay option offers 20% discounts while still maintaining month-to-month flexibility on scope.