Key Takeaways for ConTech Marketing Leaders
- The construction tech market is projected to reach $24.72B by 2034, yet 70% of ConTech SaaS firms face CAC above 3x LTV because of 8-14 month sales cycles.
- Top agencies stand out with ConTech-specific case studies, revenue-first metrics like Net New ARR, AEC buyer expertise, transparent flat retainers, and flexible contracts.
- SaaSHero ranks #1 with proven B2B SaaS results across verticals, including Construction, $1,250-$7,000/month pricing, and competitor conquesting that targets sub-90-day CAC payback.
- Agencies such as Kalungi and Directive bring strong SaaS skills but lack ConTech specialization, often with higher fees and rigid terms.
- Partner with SaaSHero today for specialized strategies that deliver up to 650% ROI and faster Net New ARR growth in ConTech.
How to Evaluate Construction Tech Marketing Agencies
Construction tech marketing agencies need to perform across six critical areas to justify their budget and attention.
- ConTech Case Studies: Demonstrated results with construction software clients, not just generic B2B SaaS brands.
- Revenue-First Reporting: Clear focus on Net New ARR, SQL-to-won rates, and CAC payback instead of vanity metrics.
- AEC Buyer Understanding: Practical knowledge of construction pain points, buying committees, and validation processes.
- Transparent Pricing: Flat retainer models that align with client success instead of percentage-of-spend structures.
- Senior-Led Execution: Direct access to experienced strategists instead of junior account managers.
- Flexible Contracts: Month-to-month agreements that signal confidence in performance.
|
Pricing Model |
SaaSHero |
Traditional Agencies |
|
Contract Terms |
Month-to-Month |
6-12 Month Lock-ins |
|
Fee Structure |
Flat Retainer ($1,250-$7,000) |
15-20% of Ad Spend |
|
Reporting Focus |
Net New ARR |
Clicks & Impressions |
Top 10 Construction Tech Marketing Agencies Ranked
1. SaaSHero: Revenue-First Growth for ConTech SaaS
SaaSHero operates as a revenue-first marketing agency built for B2B SaaS companies. The team brings deep expertise in Construction, along with HR Tech, Transportation and Logistics, Procurement, Automotive, Real Estate, Healthcare, Marketing Tech, and Cybersecurity.
Core Services: Google Ads management, LinkedIn advertising, conversion rate optimization, competitor conquesting campaigns, and landing page design tailored for B2B SaaS demos and trials.
Pricing Structure: A transparent flat retainer ranges from $1,250 per month for startups managing up to $10k in ad spend to $7,000 per month for enterprise clients running multi-channel campaigns. This structure removes the conflict of interest that percentage-based models create.
Relevant Expertise: SaaSHero has generated $504k in Net New ARR for TripMaster, a transit management platform, and supported Leasecake, a real estate technology company, in securing a $3M VC round. These outcomes show how their approach carries across specialized verticals.
Competitive Advantages: Month-to-month contracts reflect confidence in performance. Competitor conquesting strategies capture high-intent prospects who actively compare alternatives. Their heuristic CRO process improves landing pages for demo requests instead of generic form fills.
Book a discovery call to see how SaaSHero can accelerate Net New ARR growth for your ConTech product.
2. Kalungi: Strong SaaS Fundamentals, Limited ConTech Focus
Kalungi positions itself as a B2B SaaS marketing agency with solid demand generation and content marketing capabilities. The agency brings strong SaaS fundamentals but has limited experience in the construction sector.
Strengths: Robust marketing automation, strong content creation, and proven SaaS growth frameworks.
Limitations: Limited AEC industry depth and premium pricing with longer contracts that may strain ConTech companies with tight cash flow.
3. Directive Consulting: Enterprise-Grade, Premium Pricing
Directive delivers comprehensive B2B marketing services with a focus on paid search and account-based marketing. Their capabilities suit enterprise teams and come with premium retainers.
Strengths: Advanced attribution modeling, mature ABM programs, and strong paid search execution.
Limitations: Retainers often start at $3,000-$4,000 per month for startups and mid-market clients, with enterprise packages at $15,000 or more per month. Longer contracts and limited construction case studies can create barriers for smaller ConTech firms.
4. Hook Agency: Construction Specialists, Limited SaaS Depth
Hook Agency focuses on construction marketing for contractors and trades. Their primary audience includes traditional construction businesses rather than software companies.
Strengths: Deep construction industry knowledge and strong understanding of contractor pain points.
Limitations: Limited B2B SaaS experience and less familiarity with ARR, churn, and SaaS-specific conversion metrics.
5. Ironpaper: ABM for Complex B2B Sales
Ironpaper provides account-based marketing services for B2B SaaS, technology, and complex sales cycles. Their programs support long evaluation journeys.
Strengths: Strong ABM methodology and extensive HubSpot expertise.
Limitations: No dedicated ConTech specialization and higher pricing tiers that may not fit early-stage construction software companies.
Book a discovery call to compare SaaSHero’s flat-fee model with traditional percentage-based agencies and see the impact on ROI.
6. Builder Funnel: Inbound for Builders, Not SaaS
Builder Funnel focuses on inbound marketing for construction companies and remodelers. Their services primarily support traditional construction firms instead of software providers.
Strengths: Clear construction industry focus and strong content marketing capabilities.
Limitations: Limited understanding of SaaS metrics and digital product buyer journeys, with a core client base outside tech startups.
7. Refine Labs: Advanced Demand Gen, No ConTech Niche
Refine Labs offers demand generation services for B2B SaaS companies with a strong emphasis on attribution and pipeline influence. Their model suits teams ready for advanced experimentation.
Strengths: Deep B2B SaaS expertise and innovative demand generation strategies.
Limitations: No specific construction industry experience and a high-touch model that may not fit smaller ConTech budgets.
8. SimpleTiger: SEO-First Growth for SaaS
SimpleTiger specializes in SEO and content marketing for B2B SaaS companies and also supports paid advertising. Their programs emphasize organic growth.
Strengths: Strong SEO and PPC skills with content tailored to technical audiences.
Limitations: SEO-led strategies often require longer timelines, which can challenge ConTech teams that need faster pipeline creation.
9. Single Grain: Broad Digital Marketing Coverage
Single Grain provides full-service digital marketing across many channels and industries. Their team works with both SaaS and non-SaaS brands.
Strengths: Wide service offering and multi-channel experience.
Limitations: Generalist positioning without ConTech specialization and percentage-based pricing that can misalign incentives.
10. Thrive Internet Marketing: SMB-Focused Digital Services
Thrive delivers digital marketing services for small and medium-sized businesses in multiple industries. Their programs often suit local or regional brands.
Strengths: Broad capabilities and competitive pricing for foundational services.
Limitations: Limited B2B SaaS experience, no construction specialization, and a focus on SMBs instead of growth-stage software companies.
How SaaSHero Solves Core ConTech Marketing Challenges
Construction technology companies face long, complex buyer journeys that demand specialized marketing. The AEC industry often resists new technology, which creates a dark funnel where prospects research on G2, peer networks, and industry forums before they speak with sales.
The evaluation process often runs 8-14 months, so traditional lead generation rarely captures prospects at the right moment. Construction buyers usually compare three to five alternatives before they decide, so competitor conquesting becomes critical for winning market share.
SaaSHero tackles these realities with targeted competitor conquesting campaigns that reach prospects while they compare solutions. Their heuristic conversion rate optimization reduces friction in demo scheduling and reflects how B2B SaaS buyers prefer hands-on product experiences.
Advanced negative keyword strategies cut wasted spend on navigational searches and direct budget toward high-intent comparison and pricing queries. This approach supports strong efficiency even in industries with long sales cycles.
ConTech Marketing FAQs
What makes a marketing agency effective for ConTech SaaS companies?
Effective ConTech marketing agencies combine deep B2B SaaS experience with specific knowledge of construction buying behavior. They understand that AEC buyers act cautiously, demand strong validation, and involve multiple stakeholders in each purchase. These agencies track revenue metrics such as Net New ARR and structure services around the cash flow realities of growing software companies.
How can ConTech companies avoid percentage-of-spend pricing traps?
Percentage-of-spend models reward agencies for increasing ad budgets regardless of performance. ConTech companies can avoid this trap by choosing agencies that use flat retainers tied to business size instead of ad spend. This approach keeps recommendations grounded in performance data rather than fee growth. Month-to-month contracts add flexibility and allow quick adjustments based on results.
What differentiates SaaSHero from competitors like Kalungi?
SaaSHero brings specialized B2B SaaS expertise across verticals, including Construction, and backs it with proven results in several industries. The flat retainer model and month-to-month contracts provide more flexibility than many competitors. A focus on Net New ARR and payback periods keeps every campaign aligned with growth targets.
What should ConTech companies expect to pay for professional marketing services?
Most ConTech marketing retainers fall between $1,250 and $7,000 per month, depending on ad spend and channel complexity. Percentage-based fee structures often become more expensive as budgets grow. Setup fees between $1,000 and $2,000 are common for strategy development and tracking implementation. The priority is a pricing model that scales with business growth instead of ad spend alone.
What are the key marketing trends for ConTech in 2026?
AI-powered attribution now plays a central role in tracking the complex ConTech buyer journey across many touchpoints. Competitor conquesting campaigns grow more important as the market matures and buyers compare more options. Video demos and interactive product tours increasingly replace static lead magnets because construction buyers want hands-on evaluation. Integration-focused marketing that highlights fit with existing construction workflows also gains momentum.
Book a discovery call to access SaaSHero’s full ConTech marketing strategy guide and detailed pricing breakdown.
Why ConTech SaaS Teams Choose SaaSHero
SaaSHero stands out for B2B SaaS marketing in Construction because of specialized expertise, transparent pricing, and consistent results across multiple verticals. Their revenue-first mindset and month-to-month flexibility create clear accountability for growth-stage software companies.
The top three reasons teams choose SaaSHero include specialized B2B SaaS knowledge across Construction and related verticals, flat retainer pricing that removes conflicts of interest, and documented results delivering up to 650% ROI. Competitor conquesting and focused conversion optimization directly address the challenges of selling B2B SaaS into cautious AEC markets.
Partner with SaaSHero for Net New ARR growth and launch a month-to-month engagement that supports a faster revenue trajectory for your ConTech product.