How to Hire a Marketing Agency for SaaS
How to Hire a Marketing Agency for SaaS As more and more SaaS products are introduced to the market, it’s only natural that the number of marketing agencies working exclusively with SaaS products continues to rise; and that’s exactly what’s happening. However, not every B2B SaaS marketing agency is created equal. Due to an extremely […]
12 Things We Learned Managing $10M in Ad Spend for B2B SaaS Companies in 2022
In 2022, we managed over $10 million in ad spend for our B2B SaaS (software as a service) clients across the Google (search, display, video), Microsoft (Bing), LinkedIn, and Facebook ad networks. Our client list at SaaS Hero spans across automotive, payments, healthcare, HR, real estate, veterinary and a dozen other verticals, so we’ve gathered […]
The RLSA Strategy That Will Help You Dominate Your Competitors (sorry, competitors)
Using Adwords should be a pretty significant part of your current marketing mix to drive qualified traffic and awareness about your product. If it isn?t (and you?re an established company with some cash in the bank), it?s time to get on it. **NOTE: this article doesn?t apply to the startups out there bootstrapping their way […]
21 B2B SaaS Marketing Tips & Strategies For 2023 To Help You Scale Fast
1. Increase Google Ads spend for desktop searches Yes, you read that correctly. No, I’m not foolish enough to think that mobile traffic isn’t valuable. However, when it comes to B2B SaaS marketing there is still a great case to make for putting a lot of stock in desktop traffic. According to a 2017 survey […]
The 5 Step Guide to Unlocking The Most Powerful Marketing Content In Your Arsenal
Product Demo?s Are Crucial to Success Think about how you sell your product? Not on a 5 or 10 (or even 20) minute long phone call, not over a cup of coffee, but through a thorough and interactive product demo. It could be live or automated, but the reality is that it?s way more difficult […]
How to Reduce Churn & Increase Customer Retention with an Integrated Phone System
We already know that acquiring customers can be a tricky process with a steep learning curve. LOTS of testing involved. Multiple channels to try. Content to create. Automation to put in place. The thought of building and scaling a sound customer acquisition strategy can be exhausting. So, when you do get a paying customer there […]
The SAAS Founders Guide to Creating Amazing Ads with Free (& Almost Free) Graphic Design Tools
Marketing and graphic design are two peas in a pod. Even the best marketing campaigns can come to a screeching halt if there isn’t carefully, professionally and well thought out creative to support them. Unfortunately, early stage SaaS founders with no design chops are usually forced to take one of the following routes in order […]
9 Ways To Use Your Competitors’ Negative Reviews Against Them
As a business owner, your companys success doesnt just depend on what you do well or how amazing your product is. Its also how you deal with things that go wrong and how you respond to unhappy customers. Did you know that more than 90% of unhappy customers wont do business with you again? Because […]
9 Steps To Crush PPC With Single Keyword Ad Groups (SKAG)
When one of our B2B SaaS clients saw how quickly we increased their lead volume using paid search, they wondered if our results were real. Our lead volume skyrocketed the company CEO told us. The results were real. And while the customer may have been surprised, we weren’t. That’s because changing up your paid search […]
6 Places Where You Should Insert Dynamic Text In Your Landing Pages (But Probably Aren’t)
Dynamic text is all about personalization and relevancy, allowing you to quickly and efficiently deliver different content or landing page experiences to different users based on their search queries or specific needs. We mentioned dynamic text briefly in our blog about Single Keyword Ad Groups (SKAGs), where we talked about the value of pairing your […]
