The 4 Biggest Google Ads Mistakes Small SaaS Companies Make (And How to Fix Them)
SaaS companies can absolutely be successful with small Google Ads budgets. I’ve seen companies spending just $5,000 per month generate hundreds of qualified leads and build sustainable growth engines through paid search. But here’s the reality: most small SaaS companies fail with Google Ads. Over the last 10 years, I’ve reviewed hundreds of Google Ads […]
4 Default Google Ads Settings That Kill Performance for B2B SaaS
In the world of digital marketing, Google Ads is one of the most powerful tools available, particularly for SaaS companies looking to grow their customer base and increase revenue. However, the effectiveness of Google Ads for SaaS is not guaranteed. Many marketers make the mistake of relying on default settings, which can severely hamper performance […]
SaaS Hero Named High Performer in Spring 2024 Digital Marketing Category on G2
SaaS Hero Achieves High Performer Status in Digital Marketing for Spring 2024 on G2 We’re thrilled to announce that SaaS Hero has been named a High Performer in the Digital Marketing category for Spring 2024 by G2, the leading software marketplace and services review platform. This recognition is not just an accolade but a testament […]
SaaS Hero Selected as 2024 Google Premier Partner!
SaaS Hero is proud to announce its elevated status as a 2024 Google Premier Partner, a prestigious recognition from Google that celebrates the outstanding achievements of digital marketing partners across the globe. This accolade places SaaS Hero in the elite top 3% of Google Partners in the United States, highlighting our superior expertise in Google […]
4 Advanced Unbounce Landing Page UX Tips for B2B SaaS (with step-by-step instructions on how to execute)
The difference between high converting landing pages and those that produce lackluster results isn’t just in the design itself (colors, images, font, etc.), but it lies in the usability of the page. Creating convenient user experiences on your Unbounce landing pages should be as much of a priority as writing compelling copy. As far as […]
How to Hire a Marketing Agency for SaaS
How to Hire a Marketing Agency for SaaS As more and more SaaS products are introduced to the market, it’s only natural that the number of marketing agencies working exclusively with SaaS products continues to rise; and that’s exactly what’s happening. However, not every B2B SaaS marketing agency is created equal. Due to an extremely […]
12 Things We Learned Managing $10M in Ad Spend for B2B SaaS Companies in 2022
In 2022, we managed over $10 million in ad spend for our B2B SaaS (software as a service) clients across the Google (search, display, video), Microsoft (Bing), LinkedIn, and Facebook ad networks. Our client list at SaaS Hero spans across automotive, payments, healthcare, HR, real estate, veterinary and a dozen other verticals, so we’ve gathered […]
The RLSA Strategy That Will Help You Dominate Your Competitors (sorry, competitors)
Using Adwords should be a pretty significant part of your current marketing mix to drive qualified traffic and awareness about your product. If it isn?t (and you?re an established company with some cash in the bank), it?s time to get on it. **NOTE: this article doesn?t apply to the startups out there bootstrapping their way […]
21 B2B SaaS Marketing Tips & Strategies For 2023 To Help You Scale Fast
1. Increase Google Ads spend for desktop searches Yes, you read that correctly. No, I’m not foolish enough to think that mobile traffic isn’t valuable. However, when it comes to B2B SaaS marketing there is still a great case to make for putting a lot of stock in desktop traffic. According to a 2017 survey […]
The 5 Step Guide to Unlocking The Most Powerful Marketing Content In Your Arsenal
Product Demo?s Are Crucial to Success Think about how you sell your product? Not on a 5 or 10 (or even 20) minute long phone call, not over a cup of coffee, but through a thorough and interactive product demo. It could be live or automated, but the reality is that it?s way more difficult […]