The RLSA Strategy That Will Help You Dominate Your Competitors (sorry, competitors)

Using Adwords should be a pretty significant part of your current marketing mix to drive qualified traffic and awareness about your product. If it isn?t (and you?re an established company with some cash in the bank), it?s time to get on it. **NOTE: this article doesn?t apply to the startups out there bootstrapping their way […]

9 Steps To Crush PPC With Single Keyword Ad Groups (SKAG)

When one of our B2B SaaS clients saw how quickly we increased their lead volume using paid search, they wondered if our results were real. Our lead volume skyrocketed the company CEO told us. The results were real. And while the customer may have been surprised, we weren’t. That’s because changing up your paid search […]