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How To Find & Close Your Best Prospects Using Session Recording
If you’re in B2B selling a high-ticket product or service, it’s extremely important to have as much data on your best prospects as possible. This is especially true if you (or your company) is investing heavily in generating leads from paid advertising. I’m not just talking about collecting lengthy contact forms or enriching customer data
How to Run Profitable Google Ads Competitor Campaigns for SaaS
How to Run Profitable Google Ads Competitor Campaigns for SaaS Running competitor campaigns in Google Ads? You’re probably doing it wrong. I see SaaS companies throw money at competitor keywords without any real strategy. They bid on “HubSpot” or “Salesforce” and wonder why they’re burning through budget with terrible conversion rates. Meanwhile, they’re convinced that
The 4 Biggest Google Ads Mistakes Small SaaS Companies Make (And How to Fix Them)
SaaS companies can absolutely be successful with small Google Ads budgets. I’ve seen companies spending just $5,000 per month generate hundreds of qualified leads and build sustainable growth engines through paid search. But here’s the reality: most small SaaS companies fail with Google Ads. Over the last 10 years, I’ve reviewed hundreds of Google Ads