How to Reduce Google Ads Spend Without Sacrificing Pipeline
Key Takeaways Many B2B SaaS Google Ads accounts overspend on low-intent keywords, branded terms, and broad matches that do not create meaningful pipeline. A structured six-step audit process can cut wasted spend while maintaining or
Aaron Rovner
Compare Demand Generation Agency Pricing Models for B2B SaaS
Key Takeaways Demand generation agency pricing models directly affect how well your incentives align with revenue, CAC, and pipeline targets. Percentage-of-spend and hourly pricing usually misalign incentives for B2B SaaS and make cost control harder.