Category: Strategy

12 Things We Learned Managing $10M in Ad Spend for B2B SaaS Companies in 2022

In 2022, we managed over $10 million in ad spend for our B2B SaaS (software as a service) clients across the Google (search, display, video), Microsoft (Bing), LinkedIn, and Facebook ad networks.    Our client list at SaaS Hero spans across automotive, payments, healthcare, HR, real estate, veterinary and a dozen other verticals, so we’ve…

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How To Find & Close Your Best Prospects Using Session Recording

If you’re in B2B selling a high-ticket product or service, it’s extremely important to have as much data on your best prospects as possible. This is especially true if you (or your company) is investing heavily in generating leads from paid advertising. I’m not just talking about collecting lengthy contact forms or enriching customer data…

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How To Get 40% Conversion Rates From LinkedIn Ads

Advertising on LinkedIn is the holy grail for B2B marketers. A phrase commonly heard amongst those who sell B2B products and services is “You mean to tell me I can target by job title?!?!” when they learn about the power of LinkedIn ads. While many of the perceptions of promoting products and services on LinkedIn…

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