How to Hire a Marketing Agency for SaaS
How to Hire a Marketing Agency for SaaS As more and more SaaS products are introduced to the market, it’s only natural that the number of marketing agencies working exclusively with SaaS products continues to rise; and that’s exactly what’s happening. However, not every B2B SaaS marketing agency is created equal. Due to an extremely […]
12 Things We Learned Managing $10M in Ad Spend for B2B SaaS Companies in 2022
In 2022, we managed over $10 million in ad spend for our B2B SaaS (software as a service) clients across the Google (search, display, video), Microsoft (Bing), LinkedIn, and Facebook ad networks. Our client list at SaaS Hero spans across automotive, payments, healthcare, HR, real estate, veterinary and a dozen other verticals, so we’ve gathered […]
21 B2B SaaS Marketing Tips & Strategies For 2023 To Help You Scale Fast
1. Increase Google Ads spend for desktop searches Yes, you read that correctly. No, I’m not foolish enough to think that mobile traffic isn’t valuable. However, when it comes to B2B SaaS marketing there is still a great case to make for putting a lot of stock in desktop traffic. According to a 2017 survey […]
9 Ways To Use Your Competitors’ Negative Reviews Against Them
As a business owner, your companys success doesnt just depend on what you do well or how amazing your product is. Its also how you deal with things that go wrong and how you respond to unhappy customers. Did you know that more than 90% of unhappy customers wont do business with you again? Because […]
How To Land Your Ideal Customers Using Account Based Marketing
Account Based Marketing, or ABM for short, is the ticket to landing the larger deals you’ve been eyeing up. The idea behind implementing an effective Account Based Marketing strategy is to have a clear picture of exactly which companies (re: accounts) you want to close and a comprehensive, well thought out list of activities you […]
How To Get 40% Conversion Rates From LinkedIn Ads
Advertising on LinkedIn is the holy grail for B2B marketers. A phrase commonly heard amongst those who sell B2B products and services is “You mean to tell me I can target by job title?!?!” when they learn about the power of LinkedIn ads. While many of the perceptions of promoting products and services on LinkedIn […]
How To Find & Close Your Best Prospects Using Session Recording
If you’re in B2B selling a high-ticket product or service, it’s extremely important to have as much data on your best prospects as possible. This is especially true if you (or your company) is investing heavily in generating leads from paid advertising. I’m not just talking about collecting lengthy contact forms or enriching customer data […]
